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Unit 2 - Entrpreneurship and Marketing

                                                     Class Notes                                           
                         See Word and Powerpoint attachments below        

Topics:
1.  Entrepreneurial Characteristics and
     Skills
2.  Invention and Innovation
3.  Marketing

                      Daily Classwork, Homework and Assignments               


MARCH
31.  Introduction to Entrepreneurship and Marketing - Biography Video
       featuring Dave Thomas - Made To Order  (Founder and story of
       Dave Thomas and Wendy's.)  Video Question and Discussion Sheet

APRIL
1.   Entrepreneurial Characteristics & Entrepreneurial Self-Assessment
4.   Entrepreneurial Skills and Characterisitcs and Dragon's Den
5.   Communication and Teamwork Skills
6.   Great Canadian Inventions Video
7.   Great Canadian Inventions Video 
8.   Developing Management and Leadership skills through class
      interactive group activities

12.  Group Work 
13.  Presentations of  Product and Marketing Plan to Class Dragons
14.  Finish Grou Presentations and Intro to Marketing
15.  Company Branding  and Survivor Logo Contest

18.  Product Life Cycle  Lesson/Discussion
19.  Brand Taste Test
20.  Debriefing of Brand Taste Test - No Name vs. "Brand Name:  Class
       discussion of taste preferences versus price and nutritional value
       differences. 
21.  4 P's of Marketing and Distribution of Competitive Branding/Image
       Group Assignment
.  Due:  Monday, May 2nd.
22.   Discussion and Lesson on the various elements of the 4th P -
         Promotion. 

25.   Group Work Day - Comptetive Branding/Image Assignment
26.   Two C's of Marketing - Consumers and Competition Lesson
27.   Group Work Day - Competitve Branding/Image Assignment
28.    Two C's of Marketing/Cola Wars  Video
29.     Cola Wars Video/Group Work

MAY
2.    Marketing Review Day/Test Prep
3.    Group Presentations/Test Prep
4.    Group Presentations/Test Prep
5.    Marketing Test
6.    Relay For Life Day - Catch Up Day



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Julia Banks,
Jan 27, 2016, 11:14 AM
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Julia Banks,
Jan 27, 2016, 11:15 AM
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Julia Banks,
Jan 27, 2016, 11:14 AM
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Julia Banks,
Jan 26, 2016, 12:17 PM
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Julia Banks,
Jan 26, 2016, 12:17 PM
ĉ
Julia Banks,
Jan 26, 2016, 12:17 PM