National Letterwinners Association

Thank you to our conference gold sponsors: Maverick Awards and to all those that attended our 2026 conference in Madison, WI!

The National Letterwinners Association (NLWA) serves as the professional association for those who work with athletic alumni and letterwinner organizations at their respective college or university, serving as a vehicle for networking and the exchange of industry leading best practices.

We provide educational opportunities that include discussion and presentations around:

• • • • • Industry leading trends and best practices

        • How to create impactful events

        • Building brand awareness and value

        • Networking and growing your organization

Representation

Members include representatives from colleges and universities from across the United States who directly work with their respective athletic alumni and letterwinner organizations. Each person affiliated with NLWA has a responsibility to contribute to the national conversation.

History

The NLWA was founded by the National W-Club at the University of Wisconsin in 1996. At inception, it was geared towards the Big Ten Conference institutions and original attendees were solely from Big Ten Schools. The NLWA eventually expanded and is open to all NCAA colleges and universities.