Destination Marketing – Football and Footfall: the Relationship between Destination Marketing and Football  Biographies

Martin Peters is Chief Executive of Leicester Shire Promotions and has been employed by the company since its inception in 1993. Leicester Shire Promotions itself is a private, not-for-profit, organisation formed in 1993 as a partnership between Leicester City Council, Leicestershire County Council and the Leicester Shire Economic Partnership. At a national level, Martin chairs the Destination Management Forum which meets under the auspices of Visit England. He is a former chairman and director of the British Association of Conference Destinations, and also helped establish the British Cities Marketing Board.


Steve Millington is a Senior Lecturer in Geography at Manchester Metropolitan University. His research interests centre on place making, having published on creativity, cultural policy, football and place branding, and the relationship between lighting events and place.  Steve is currently working on the restoration of vibrancy and vitality in high street and town centre locations.  He is a Director of the Institute of Place Management, the international professional body supporting people committed to developing, managing and making places better. 

Nick Brooks-Sykes was educated at the University of Stirling and the Scottish Hotel School, having spent his formative years immersed in the hospitality industry at his parent’s 52-bedroom hotel. His early career began at Glasgow Chamber of Commerce, and as a fluent French and German speaker, he has spent time working for tour operators in both Paris and Germany.  Nick has over thirty years’ experience in the tourism sector, having previously held a number of senior management roles at the North West Tourist Board and North West Regional Development Agency. Until 2014, he was Chief Executive of Bath Tourism Plus, recognised as one of the country’s leading destination management organisations. Nick leads the tourism and convention team at Marketing Manchester, the agency charged with promoting Manchester on the national and international stage and the official tourist board for the city region.


Peter Schofield is Professor in Tourism and Services Management at Sheffield Hallam University. His main research and consultancy interests are in destination and events marketing, consumer behaviour, and service failure recovery. He was educated at universities in Manchester and New York, and is a founder member of the International Academy of Culture, Tourism and Hospitality Research. Peter has published extensively in, and reviewed for, a range of international journals. Before entering academia, he worked as an operations manager at San Diego and Manchester airports.