Destination Marketing – Tourism in difficult areas revisited  Biographies

John Heeley writes, teaches and consults on the subject of urban destination marketing through the vehicle of his own business - Best Destination Marketing. He is a Visiting Fellow at Sheffield Hallam University and teaches at MCI Innsbruck. John’s early career (1973–1990) was as an academic specialising in tourism. Leaving academia in 1990, he went on to become the founder CEO of the destination marketing organisations he established for Sheffield (1990–1996), Coventry and Warwickshire (1997–2001), Birmingham (2001–2003) and Nottinghamshire (2004–2009). From 2009 to 2012, John held senior executive positions in European Cities Marketing. He has written extensively on destination marketing, and his second book Urban Destination Marketing in Contemporary Europe: Uniting theory and practice was published last year.


Tim Manson has been Operations & Policy Director at Marketing Birmingham since July 2005. As a member of the Executive Team at Marketing Birmingham, Tim also bears strategic-level responsibility for public sector funding and currently serves as MB’s company secretary. He was formerly Head of Leisure Tourism for Birmingham City Council, and he has also acted as an advisor to the West Midlands LGA and as a board member of Tourism West Midlands and   the British Association of Conference Destinations.


Martin Peters is Chief Executive of Leicester Shire Promotions and has been employed by the company since its inception in 1993.Leicester Shire Promotions itself is a private, not-for-profit, organisation formed in 1993 as a partnership between Leicester City Council, Leicestershire County Council and the Leicester Shire Economic Partnership. At a national level, Martin chairs the Destination Management Forum which meets under the auspices of Visit England. He is a former chairman and director of the British Association of Conference Destinations, and also helped establish the British Cities Marketing Board.

Peter Schofield is Professor in Tourism and Services Management at Sheffield Hallam University. His main research and consultancy interests lie in destination and events marketing, consumer behaviour, and service failure recovery. He was educated at universities in Manchester and New York, and is a founder member of the International Academy of Culture, Tourism and Hospitality Research. Peter has published in, and reviewed for, a wide range of international journals. Before entering academia, he worked as an operations manager for Pan Am.


Tom Rice joined Greater Glasgow Tourist Board as Tourist Information Assistant on graduating from University of Glasgow in French and Italian, and his career has been centred around the promotion of the city.

Tom is Head of Marketing Communications at Glasgow City Marketing Bureau, the destination marketing organisation for the city. His role is to lead and manage the Marketing Communications team, positioning Glasgow in national and international markets through the implementation of the award-winning city brand, PEOPLE MAKE GLASGOW.

Tom was named Marketing Star of the Year at the Marketing Society Star Awards 2015.