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Social Media and Gaming Industry Join Together for “Points for Pakistan”

posted 2 Sep 2010, 03:46 by Mpelembe Admin   [ updated 2 Sep 2010, 04:03 ]

Major Social Gaming and Social Media Companies Collaborate to Raise Awareness and Funds for Humanitarian Assistance after Pakistan Flooding

SAN FRANCISCO--(BUSINESS WIRE)--In the wake of flooding that has left more than 20 million people injured or homeless this summer, leading technology companies have announced a campaign to educate the users of social games and social media websites about the disaster and to facilitate the donation of funds for humanitarian relief with one click.

“The data collected from Points for Pakistan’s user survey will be useful for employing social media for humanitarian causes”

More than one dozen companies have formed “Points for Pakistan,” a program that targets more than 200 million active monthly users of social games and social media sites. Beginning today, users of IMVU, RockYou, Playspan, Playdom, NHN USA/ijji, KlickNation, Nvinium Games, Roiworld, 101 Apps, Blue Frog Gaming, and Fish Wrangler will get the chance to participate. Specifically, users can earn credits or virtual goods by participating in a Peanut Labs online survey that asks them how familiar they are with this summer’s flooding, provides links to learn more about the disaster, and directs them to donate to Points for Pakistan aid programs administered by the American Red Cross, Oxfam America, and the United Nations High Commissioner for Refugees flood relief programs. A number of companies have pledged additional support to the campaign through matching donation pledges, direct grants, and special Pakistan-branded virtual goods. The campaign also has the support of nonprofit industry groups including Women in Games International.

“The data collected from Points for Pakistan’s user survey will be useful for employing social media for humanitarian causes,” said Ali Moiz, Chief Executive Officer and co-founder of Peanut Labs, which is administering the campaign. “When we understand how users learn about global events, and how they make decisions about charitable giving, then we can do a better job of leveraging social technology to do good in the world.”

Participating companies formed the Points for Pakistan campaign in response to the scope of the flood’s destruction and the potential power of engaged social media users. “Social media users spend several hours each day participating in online communities and volunteering their opinions about brands and products. With Points for Pakistan we have an opportunity to harness their engagement in response to overwhelming need,” said Cary Rosenzweig, CEO of IMVU Inc., one of the participating companies.

According to United Nations estimates, flood damage already has surpassed that of the 2004 Indian Ocean tsunami, 2005 Kashmir earthquake and 2010 Haiti earthquake combined. Officials predict the flood’s total economic impact to exceed US $40 billion.

About Peanut Labs

Peanut Labs is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of discount deals, market research surveys, global payments, and offers. In early April, social networking giant Facebook introduced Peanut Labs’ platform as one of the first three alternate ways for users to earn Facebook’s virtual currency, Credits.

Headquartered in San Francisco, CA, with offices in Seattle and New York, the company currently manages monetization for more than 200 million monthly website visitors. The company has won numerous awards, including the FAST Top 50 2008 ranking and the Advertising Research Foundation's 2008 Silver Innovation Award. To learn more,