METRO's Outreach and Advocacy Special Interest Group began in January 2015 as a forum for librarians who are charged with developing promotional strategies for their libraries, archives, and information centers.
The Outreach & Advocacy SIG will discuss innovative methods to advocate for programs, services, and staff. Topics of discussion may include developing outreach goals, establishing your library's identity, creating a successful library campaign from start to finish, lemonading a library disaster into something positive, developing assessment tools to conduct community analysis, building partnership, and crafting visual materials.
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