MAC at NAB
At the 2019 NAB in Las Vegas, 3 MAC directors and several associates attending the exhibition.
We don’t have a booth, but will be on the show floor for the duration.
If you would like to meet up, please get in touch either by phone (+44 7949 024754) or email to: firstname.lastname@example.org.
Top tips for NAB newbies
I’ve been attending the NAB exhibition for over 25 years; starting with Dallas in the 1980's before the event moved to its now 'permanent' location in Las Vegas.
NAB is now the largest and most influential exhibition for media & broadcast technology in the world. It now occupies the entire Las Vegas Convention Center - LVCC (plus outside areas and meeting suites in nearby hotels) holding nearly 2,000 exhibitors, and last year had more than 100,000 visitors from across the world.
The show is huge, and it’s important to be prepared. If this year is your first time at NAB, you are in for a treat, and here are some tips to make your time there more productive.
1) Work out your travel plan. Las Vegas is large and knowing how to get to and from the LVCC is your first priority.
Getting from the airport is relatively easy by taxi or using one of the many hotel shuttle busses from McCarran International Airport.
If you are taking a taxi from the airport, don't be daunted by the length of the queue. The taxi dispatchers are usually incredibly well organised.
Once in the city, you can choose from busses, taxis (including Uber), limos and there is even a monorail that travels from MGM station in the South, to SLS station in the North, calling conveniently at the convention center.
2) Plan your route around the exhibition. This is vital if you are not going to lose a significant proportion of your time walking between halls. It can take over 20 minutes to get from one end of the exhibition to the other, and once you have done that a few times, you have spent nearly an hour in transit and your feet will be starting to hurt (comfortable shoes are a must!).
So, plan a route past the exhibits you really want to see, and try to ensure that when moving between booths, you make the best of your time. The NAB website provides lists of exhibitors and floor plans that will help you prepare, and there is an app available.
If you are only attending for a day or two, you will need to be disciplined about which companies you will visit. Allow at least 15 minutes per booth, or longer if you want to watch presentations or demos.
3) Create a schedule. Rather than leaving everything to chance, decide which exhibits you really must see, and which others interest you.
Ideally, set up meetings and appointments in advance. I regularly have at least 50% of my time already scheduled prior to the exhibition opening. This is particularly important if you want to meet with specific individuals, especially if they are staffing exhibition booths. The exhibitors can be very busy, and turning up on spec is likely to mean that the person you want to see has little or no time to spend with you.
Create a schedule, either on your smartphone, or on paper (paper is often easer to refer to when walking between exhibits).
4) A lot of interesting stuff is around the edges. Typically smaller exhibitors who don’t have the marketing budgets of the larger vendors will have offerings that you will have never have heard about. Many of these smaller exhibitors are around the edges of the halls, and allowing some time to wander around them can be very valuable.
5) Lunch. Food at the LVCC is generally quite expensive, and some of it is not very good. However, leaving the LVCC and searching for a local cafe, restaurant or sandwich shop takes time, and generally this is the commodity of which you are likely to be most short.
Get a good breakfast, and if you must eat lunch, try to avoid the busiest times as there will often be long queues at the food outlets.
6) Avoid collecting lots of literature. Many of the booths will have staff that are very eager to push brochures at you. All the information and more will be available on the web, and is far preferable to carrying around carrier bags full of heavy paper. Just make a note of which products and service you want to know more about and do your research back at the office.
If there is something in which you are really interested, and want to read back at the hotel or on the flight home, then fine, but be selective.
If you are going to NAB, have a great time.