of Mass Media is a course designed to introduce you to the many facets
of the mass communication field as it is known today. There are three
major course goals: (1) to give you a background in mass communication
theory, (2) to trace the historical development of U.S. mass media, and
(3) to examine current trends and issues in the mass communication
MCOM 2323-1 (online) Survey of Mass MediaMedia/Impact: An Intro. to Mass Media by Shirley Biagi, 11th edition (used 9th & 10th editions may be used, too)
After completing this course, you should be able to:
- Discuss the pervasive impact that the mass media has on our lives.
- Compare and contrast the characteristics of mass communication with the characteristics of other types of communication.
- Master the terminology associated with the field of mass communication.
the major events in the development of eight mass media: newspapers,
magazines, books, radio, recordings, television, movies and the
- Understand who owns and controls the mass media industries.
- Explain the roles of advertising, public relations and news/information in the media business.
- Debate the impact of the media on social issues such as children’s behavior, violence, cultural values and gender roles.
- Analyze ethical issues that often are a part of mass media decision-making