*Survey of Mass Media - SPC 2323

Course Overview
Survey of Mass Media is a course designed to introduce you to the many facets of the mass communication field as it is known today. There are three major course goals: (1) to give you a background in mass communication theory, (2) to trace the historical development of U.S. mass media, and (3) to examine current trends and issues in the mass communication field.

Textbook

Media/Impact: An Intro. to Mass Media by Shirley Biagi, 11th edition (used 9th & 10th editions may be used, too)
ISBN 978-1-133-31138-6


Intended Outcomes:

After completing this course, you should be able to:

  1. Discuss the pervasive impact that the mass media has on our lives.
  2. Compare and contrast the characteristics of mass communication with the characteristics of other types of communication.
  3. Master the terminology associated with the field of mass communication.
  4. Outline the major events in the development of eight mass media: newspapers, magazines, books, radio, recordings, television, movies and the Internet.
  5. Understand who owns and controls the mass media industries.
  6. Explain the roles of advertising, public relations and news/information in the media business.
  7. Debate the impact of the media on social issues such as children’s behavior, violence, cultural values and gender roles.
  8. Analyze ethical issues that often are a part of mass media decision-making
Overview of Course Assignments

Weekly Forums - 35 points (10% of final grade)

Seven forums are assigned throughout the course. You're required to make an initial post to each forum and respond to one classmate's post. You're welcome to respond to more than one classmate's post if you're interested and have the time. A forum post will be a minimum of 2-3 sentences in length. To see how forums will be evaluated, review the instructor's grading rubric.

Chapter Snapshots - 65 points (19% of final grade)

Six Chapter Snapshots are assigned throughout the course. The purpose of the Chapter Snapshot is to demonstrate your ability to discuss major concepts from your assigned text reading. Your response to the Chapter Snapshot questions should be written in a well-developed 5 to 7 sentence paragraph (unless noted otherwise). To see how chapter snapshots will be evaluated, review the instructor's grading rubric.

Weekly Assignments - 190 points (56% of final grade)

This course has a variety of assignments that are designed to fit varied student interests and learning styles. A sampling of these assignments include exploring Web sites, evaluating print materials, writing movie reviews, and visiting a large chain bookstore. 

Final Project - 50 points (15% of final grade)

The culminating project for this course is a Screencast-o-matic presentation (narrated PowerPoint) that will feature 10 people who you believe have made major contributions in shaping the mass media as we know it today.

  

SESSION ONE

OBJECTIVE

At the end of this unit you will be able to:

ACTIVITIES

POINTS POSSIBLE

Define the academic integrity standard at SNU.

(1.1) Complete the Student Statement of Academic Integrity

0

Engage as a community of learners.

(1.2) Complete the Get Acquainted Forum (due Wed.)

5

Discuss key characteristics of the eight mass media industries.

Read Chapter 1, Mass Media in Everyday Life (due Wed.)

Explain how digital technology has led to media convergence.

Media Convergence Video (due Wed.)

(1.3) Chapter 1 Snapshot (due Wed.)

10

Apply the concepts of chains, vertical integration, and conglomerates to media ownership.

(1.4) Media Ownership (due Wed.)

10

Summarize the major developments in books as a mass medium.

Read Chapter 2, Books: Rearranging the Page (due Sun.)

Book Industry Video (due Sun.)

(1.5) Books Forum (due Sun.)

5

Describe how a national chain bookstore has diversified beyond selling books.

(1.6) Barnes & Noble Self-Tour (You'll be visiting one of the OKC stores so plan ahead time-wise for completing this assignment.)   (due Sun.)

25

Total possible points for Session One

55

SESSION TWO

OBJECTIVE

At the end of this unit you will be able to:

ACTIVITIES

POINTS POSSIBLE

Summarize the major developments in newspapers as a mass medium.

Read Chapter 3, Newspapers: Expanding Delivery (due Wed.)

Print History Video (due Wed.)

Read Yellow Journalism Web article (due Wed.)

(2.1) Chapter 3 Snapshot (due Wed.)

10

Compare and contrast the editorial content of online newspapers.

(2.2) Online Newspapers (due Wed.)

10

Summarize the major developments in magazines as a mass medium.

Read Chapter 4, Magazines: Targeting the Audience (due Sun.)

Magazine Industry Video (due Sun.)

(2.3) Magazines Forum (due Sun.)

5

Demonstrate the relationship between specialized magazines and their target audiences.

(2.4) Magazine Analysis (due Sun.)

20

Total possible points for Session Two

45

SESSION THREE

OBJECTIVE

At the end of this unit you will be able to:

ACTIVITIES

POINTS POSSIBLE

Summarize the major developments in recordings as a mass medium.

Read Chapter 5, Recordings: Demanding Choices (due Wed.)

Recording History Video (due Wed.)

0

Evaluate online sources of recording industry content.

(3.1) Industry Web sites (due Wed.)

10

Summarize the major developments in radio as a mass medium.

Read Chapter 6, Radio: Riding the Wave (due Wed.)
Radio History Video (due Wed.) 

(3.2) Radio Forum (due Wed.)

5

(3.3) Radio Web sites (due Sun.)

10

Summarize the major developments in movies as a mass medium.

Read Chapter 7, Movies: Picturing the Future (due Sun.)

  

Film History Video (due Sun.)

(3.4) Chapter 7 Snapshot (due Sun.)

15

Observe viewer preferences in current movie content.

(3.5) Top Movie Picks (due Sun.)

10

Total possible points for Session Three

50

SESSION FOUR

OBJECTIVE

At the end of this unit you will be able to:

ACTIVITIES

POINTS POSSIBLE

Discuss the features that have madeCitizen Kane a classic American movie.

1941 movie, Citizen Kane  (due Wed.)

(4.1) Movie Review (due Wed.)

 20

Summarize the major developments in television as a mass medium.

Read Chapter 8, Television: Changing Channels (due Wed.)

 

(4.2) Television Forum (due Wed.)

5

Television History Video (due Sun.)

Describe the different techniques the Nielsen Co. uses to measure media audiences.

(4.3) Nielsen Ratings (due Sun.)

10

Summarize the major developments in digital media.

Read Chapter 9, Digital Media: Widening the Web (due Sun.)

(4.4) Chapter 9 Snapshot (due Sun.)

10

Synthesize findings reported by the Pew Research Center about contemporary Internet use.

(4.5) Pew Internet & American Life (due Sun.)

10

Total possible points for Session Four

55

SESSION FIVE

OBJECTIVE

At the end of this unit you will be able to:

ACTIVITIES

POINTS POSSIBLE

Explain the interdependence between advertising and the mass media industries.

Read Chapter 10 - Advertising: Motivating Customers (due Wed.)

Traditional Print & Online Advertising Video (due Wed.)

Assignment (5.1) Chapter 10 Snapshot (due Wed.)

10

Trace the development of the public relations profession in the U.S.

Read Chapter 11 - Public Relations: Promoting Ideas (due Wed.)

Public Relations Video (due Wed.)

(5.2) Chapter 11 Snapshot (due Wed.)

10

Analyze the role of public relations in an organizational crisis.

"All About Public Relations" article (due Sun.)

(5.3) Crisis Public Relations

15

Summarize the major developments in media news coverage from newspapers to the Internet.

Read Chapter 12 - News & Information: Getting Personal (due Sun.)

(5.4) News Forum (due Sun.)

5

Analyze the content of a local newscast in terms of common news selection factors.

(5.5) Newscast Analysis (due Sun.)

 15

Total possible points for Session Five

55

 

SESSION SIX

OBJECTIVE

At the end of this unit you will be able to:

ACTIVITIES

POINTS POSSIBLE

Discuss the impact of the media on social issues such as children's behavior, violence, cultural values, and gender roles.

Read Chapter 13 - Society, Culture and Politics: Shaping the Issues (due Wed.)

(6.1) Influence Forum (due Wed.)

5

Summarize the ethical responsibilities of media professionals.

Read Chapter 15 - Ethics: Placing Responsibility (due Wed.)

Media Ethics Video (due Wed.)

(6.2) Ethics Case Study (due Wed.)

10

Evaluate the ethical dilemmas that Edward R. Murrow experienced in a political drama set in 1954.

Edward R. Murrow biography (due Sun.)

Good Night, and Good Luck movie (due Sun.)

(6.3) Movie Review (due Sun.)

15

Produce a course capstone project that highlights 10 key personalities in the development of American mass media.

(6.4) Who's Who in Media Development (due Sun.)

50

Total possible points for Session Six

 

80

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