Digital Media Skills - Welcome!

This is the information page for BCST 119 - Digital Media Skills.  This is a fantastic entry class into the core study of everything we have to offer in the Broadcast Electronic Media Arts department.  

BCST 119 "Digital Media Skills" consists of a series of readings and guided assignments to be done on your own computer for the online version of the course. Weekly readings present:
  • an overview of computer operations, industry standard software and other equipment that is common to digital video, audio, image production and editing
  • an introduction to the issues and impact of new technology in the audio, radio, video, and film industries
  • an examination of bandwidth, compression, cross‐platform movement of audio, video, radio, and film media
  • keys to understanding media storage, and manipulation of media in the digital realm.
Lectures and assignments for the online sections of the course will be completed online using INSIGHT, CCSF's online learning software if you take the ONLINE class. There are also face-to-face class sections, so check the schedule to choose the appropriate class section for you. This site you are on now is for information only. The course is held on Insight and you must have access to your CCSF email account in order to access it.

Mini Icons of Digital Media

ONLINE COURSE INFORMATION: The online sections of the course will open on the first day of the Fall semester in August.  Login and password information will be sent to student CCSFmail accounts on that day. If you don't know your ccsfmail account, you can find it in your Web4 account information, here. To sign in to Insight  click here.  For help with Insight, click here

Once the course gets under way, there will be a discussion forum, assignment and a quiz most weeks. This is not a self-paced course! Once the course begins we will release new content each week. A new week will open on Monday morning and will stay open until the next Sunday evening at 11:55p. We encourage you to do the readings and assignments early.

The optional textbook for this course is available as an electronic download of the Reader to open on your computer, tablet or smartphone. Click here to buy the Course Reader in pdf format.


Upon completion of this course a student will be able to:

A. Demonstrate basic familiarity with software commonly used in                   audio/video/film/multimedia production.

B. Demonstrate competency in the basic operation of Mac and Windows-based computer operating systems, networks and servers.

C. Demonstrate understanding of the issues and impact of new technology in the audio/video multimedia/television/radio and film industries, including video/audio servers, high definition media (HD), Internet preparation, delivery and distribution.

D. Utilize foundational audio/video/film/multimedia production techniques as applied to creative media projects.

E. Describe the role of industry standard graphics software in regard to bitmap and vector-based graphics systems for the video/film/multimedia production process.

F. Move media, functionality and compatible projects between platforms, software and formats.

G. Analyze principles behind a variety of shared-storage solutions such as RAID, SAN and Internet-based cloud storage.

H. Import and export media files from and to various platforms and software using AIFF, WAV, MOV, AVl FLV and other cross-platform media formats.

I. Summarize and analyze the pros and cons of various lossy and lossless audio and video compression schemes, including JPEG, PNG, MPEG1, MPEG2, MPEG4, WAV and AIFF.

J. Manipulate audio and video media in timeline and programming using menus, tools and keyboard shortcut commands.

K. Analyze different protocols for moving media on the Internet, including bandwidth issues in video/audio streaming.