Luk Joossens is a 2006 Luther L. Terry Award winner for Exemplary Leadership in Tobacco Control. The awards are named for the late United States Surgeon General Luther L. Terry, M.D., who authored the landmark 1964 Surgeon General’s Report which connected tobacco use to lung cancer and other illnesses.
According to the American Cancer Society, "Luk Joossens has been one of the world’s foremost tobacco control advocates for almost 30 years. He is the author of more than 250 articles, reports, and presentations on various aspects of tobacco control. Among other achievements, his pioneering work on Belgium’s tobacco advertising ban, European Union tobacco subsidies, and international tobacco smuggling has established him as an expert on tobacco control policy, a relentless activist, and a versatile leader in the international tobacco control movement. "