Competitions and Scholarships

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Chevrolet Sonic Marketing Challenge: $5k top prize. Deadline 9/23/11

posted Sep 20, 2011, 11:14 AM by Karen Evans

EdVenture Partners is proudly hosting the Chevrolet Sonic Marketing Challenge for teams of five or less undergraduate students this Fall 2011 term.  The top three teams will be invited to present their ideas to client executives in Detroit, Michigan.  The first place team will win $5,000; second place will receive $3,000; third will be awarded $1,000.  

Registration is now open for faculty and students at  You must register by this Friday, September 23, 2011 with the password "sonic" to participate.  The full case and judging scorecard are available to registered faculty and students on the Web site.

Participating teams will design an integrated marketing communications (IMC) plan that effectively increases awareness for the Chevrolet Sonic utilizing events, digital promotion and social media tactics. IMC plans for the competition should include the following:

  • SWOT and research analysis  
  • Target market profiling
  • Primary research  
  • Communication strategy 
  • Events, digital promotion and social media tactics including creative samples 
  • Cost analysis 
  • Measurement standards and evaluation metrics

1 page + 2 min video + 5 min speech = possibly winning $25,000! Sept 30 deadline

posted Sep 20, 2011, 11:10 AM by Karen Evans

Deadline approaches for the Accelerate Michigan Student Idea Competition

$25,000 Grand Prize

Deliverable: One page business idea

Deadline: September 30

The Accelerate Michigan Innovation Competition is an international business plan competition designed to highlight Michigan as a robust and vibrant venue for innovation and business opportunity. The competition will fuel innovation based business growth by uncovering the best and brightest new business concepts and fostering their growth within Michigan.



The competition will be held on November 16 & 17, 2011. All information pertaining to the competition, including applications and eligibility criteria is located on the competition website at



First Round: 1-page business idea

Second Round: 2-3-minute YouTube video

Final Round: 5-minute elevator pitch



 •Grand Prize: $25,000

•First Runner-Up: $15,000

 •Second Runner-Up: $10,000

•Social Media: $10,000




September 30: Student Applications Close

October 17: Semi Finalists Announced

November 16 & 17: Competition Event and Awards •

Win a $250 book scholarship for the LTU Book Store!

posted Sep 20, 2011, 11:07 AM by Karen Evans

The Grand Prize in the GUGO drawings this semester is a $250 book scholarship to the LTU Bookstore. What events are GUGO approved? See 'em all here:

What is GUGO? Get Up, Get Out, and learn more about it here:

Community Connect Scholarship Competition: Secret Millionaire Edition: Rules and Deadline (Still time to participate!)

posted Apr 6, 2011, 8:05 AM by Karen Evans

The Spring 2011 Community Connect Scholarship competition -- a competition EXCLUSIVE to LTU students -- is underway, but there is still plenty of time for you and/or a group of students to enter!

Each winning student (whether an individual or a member of a team) will receive an LTU scholarship.

How to participate
(1) E-mail Dr. Evans at to let us know that you are planning to enter a project
(2) Working alone or with a team of students, prepare a marketing plan that will help Really Living Corporation see an increase in monetary donations so that they can purchase additional vehicles to provide dialysis patients with needed thrice-weekly transportation. See details below.
(3) Submit your marketing plan to no later than May 15, 2011 at 11:59 p.m. EST.
(4) The Really Living Corp board will evaluate submissions and we will announce winners soon after the deadline. The winning student or winning team will each receive a $500 LTU scholarship.

The marketing plan
Background on Really Living Corp
Really Living Corp was recently featured on ABC's "Secret Millionaire." You can watch the full episode here: . The organization's website is

Really Living Corp was founded by John Cook, who himself was a hemodialysis patient from a very young age. Hemodialysis requires three weekly visits to a dialysis center to undergo 4-hour treatments. If a patient misses even one appointment a month, his/her likelihood of death increases by 25%. A dialysis patient cannot survive more than two weeks without a treatment, because the dialysis machine is literally taking the place of the patient's malfunctioning or failed kidneys. While many patients are fortunate enough to have medical insurance, the insurance does not cover the cost of transportation to the dialysis centers.

Really Living Corp provides transportation for patients in the metro-Detroit area to dialysis and chemotherapy appointments. While they do not need additional volunteers at this time, they do need increased funding.

Your Marketing Plan
You should submit a marketing plan that is at least 3 pages in length, addressing your idea for how Really Living can see a significant increase in monetary donations and/or how Really Living can partner with other agencies and with for-profit companies to obtain the necessary resources.

Your plan must include:
(1) Statement of your overall objective. (e.g., "this plan will enable Really Living Corp to see a 10% increase in donations over the next calendar year.") Follow this with specific objectives that RLC should seek to achieve.

1.       (2) Identify the target market (should be clear from the objective statement) -- who are you recommending that RLC reach out to?

   (3  (3) Outline how RLC can achieve the objectives (this is the strategy - the specific steps RLC should take)

  (4    (4) Outline how RLC can implement the strategy 

  (    (5) Outline how RLC can measure and evaluate the results of the implemented plan


Community Connect Competition Spring 2011 Edition: LTU Scholarship Opportunity

posted Mar 28, 2011, 7:55 AM by Karen Evans

Every semester, the Business program and the Media Communication Program team up for the C2 Competition.

In C2, students help a local nonprofit while gaining practical experience for a chance to win an LTU scholarship.

The kickoff meeting for this semester's competition is scheduled for Monday, April 4th at 3:30 in M 215 A.  If you wish to enter but don't have a group or if you are unable to make the meeting please contact Dr. Evans at ( you can still be part of it). Each member of the winning team will receive a $500.00 scholarship.

This non-profit was just featured on national  T.V. so there may be a way to have a wider audience to become exposed to your work!

Improve Your Business Skills in Just One Weekend for a Chance to Go To Chicago!

posted Feb 7, 2011, 10:39 PM by Karen Evans

Join the IIT Innovation Chase! You will be coached by expert entrepreneurs, meet students outside of your major, and have a great time! 

How Does It Work?

Teams of students from Lawrence Tech, Kettering, and University of Detroit Mercy will compete against each other during the Local Qualifying Chase. These students will be racing to complete a series of entrepreneurial challenges (such as problem-solving, presenting an elevator pitch, writing a business proposal, creating a working prototype, conducting proper market research, resource-allocation, technical knowledge testing etc.) that will be centered around a relevent problem or product.

More Information can be found at the official Innovation Chase web site LEAD THE CHASE.

What is the Prize?

The winning team from each Institution will earn a place at the Chase Finals, that will take place in Chicago in the Fall of 2011. The Finals will bring together 10 to 15 schools that will compete against each other for the title of Chicago Innovation Chase Champion.

When Does It Take Place?

Friday, February 25 – Sunday, February 27

How Do I Sign Up?

Download the TEAM REGISTRATION FORMS and submit to Katie Hayes in the Office of Leadership Programs, Taubman Center Room 205 or email

Imagine Cup - IT Challenge - Contest with prizes + experience

posted Jan 12, 2011, 12:20 PM by Karen Evans   [ updated Jan 13, 2011, 7:18 AM ]

IT Challenge

Put hackers in their place.

Think you can develop, deploy, and maintain a rock-solid IT system that's efficient, functional, robust, and secure? The kind that even the savviest hacker can't break through? We know you can! It all starts with a few quizzes to check your book-smarts. Then the Challenge moves on to a hands-on lab where you'll put your practical IT knowledge to the test.

The IT Challenge is all about preparing students like you to be IT professionals — testing your ability to interpret customer needs and manage configurations that require an intimate understanding of how all the pieces fit together. Sign up for the Imagine Cup Worldwide IT Challenge and get real-world experience, right now
Contact Career Services at to find out how to compete!

Make Your Mark Competition - Win A Free LTU Course!

posted Jan 10, 2011, 8:15 AM by Karen Evans

Teams of students will be given $10 of start-up capital for a venture of their choosing.  This will be used to develop an original idea about how you can have a lasting impact on your community with very little resources.  Judging will be conducted by a panel of non-profit leaders in Southeast Michigan, and will be judged on the following criteria:

 1. Long-term social impact on the community
 2. Identification of need/relevance of issue
 3. Creativity and Innovation
 4. Quality of final presentation 



1. Participants must be undergraduate Lawrence Tech students
2. Teams will consist of 3-6 students
3. There will be no more than 10 teams in the competition
4. Students will come up with an original idea about how to impact their communities
5. Teams will identify a team advisor to oversee the project
6. The majority of team members must be present for the Idea Pitch and Awards and Showcase events



 Each member of the winning team will receive a scholarship for a FREE 3 CREDIT COURSE AT LTU.

What You Will Gain

1. Recognize needs in the community around them and take action to address those needs in leadership roles
2. Understand the concept of startup capital and identifying non-monetary resources to reach startup goals
3. Use creativity, innovation, and problem solving 
4. Learn to write and deliver an elevator pitch, and will have the opportunity to practice your communication skills throughout the process

For more information, contact Katie Hayes in the Office of Leadership Programs: 248.204.2415

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