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Spring Management Accounting Conference - March 24-25

posted Mar 2, 2011, 6:56 AM by Karen Evans
5th Annual Spring Management Accounting Conference

Navigating the Future: Management Accounting’s Role in the 21st Century

The Metro Detroit Chapter of the Institute of Management Accountants is proud to present a day and
a half of quality management accounting education by three nationally known authors, educators and

Register at, then Click on [Events] and [Event Calendar]

Early Bird student rate (through March 6, 2011): $75 for Day 1 only, $50 for Day 2 only, $90 for both days (best value)
Regular student rate (March 7-18): $90 for Day 1 only, $65 for Day 2 only, $105 for both days

Conference Schedule
Day One – Thursday, March 24, 2011
9:00am – 3:30pm

Session Descriptions & Speakers

How to Choose and Use Performance Metrics

John L. Daly, CPA, CMA, CPIM, President – Executive Education, Inc.

Metrics have enabled performance management to move from being an art to a science. Today, the Balanced
Scorecard provides a framework for developing performance metrics that goes well beyond the traditional financial
ratios you learned in business school. These techniques makes financial planning and control easier, less time
consuming and a more effective. In this session, popular accounting speaker John L. Daly will show you how to
develop performance metrics for individual responsibility centers as well as the company as a whole.

Cost Information for a Successful 21st Century Organization

Douglas T. Hicks, CPA, CMC, President – D. T. Hicks & Co.

A successful 21st Century organization will need more than just GAAP-based cost accounting information if its
managers are to make the quality decisions and take the effective actions necessary for it to be competitive on the
worldwide stage. This session will discuss the changes in perspective that must be addressed and how a company
can begin taking steps today to develop the quality cost information it needs to survive and grow tomorrow.

Leading Practices in Moving Beyond Budgeting: Breaking Free from the Annual
Performance Trap

Steve Player, Managing Director – The Player Group

See how leading edge companies are eliminating the time-consuming traditional budgeting practices that leave their
organization trapped. This session, led by Steve Player, Program Director of the Beyond Budgeting Round Table in
North America, will show you more effective ways to plan and control your organization by moving beyond budgeting.
Case studies will show you which companies have eliminated budgets, how they are doing it, and why you should as

Pricing for Profitability – Because Cost Still Matters

John L. Daly, CPA, CMA, CPIM, President – Executive Education, Inc. and
Douglas T. Hicks, CPA, CMC, President – D. T. Hicks & Co.

Although cost has nothing to do with price, it is a critical factor in making economically sound pricing decisions. A
company that cannot provide accurate and relevant cost information to support pricing decisions cannot insure that it
attracts the kinds of business that leads to a profitable future. A mistake in pricing just one major product or service
can lead to the demise of an otherwise healthy business. This session will illustrate how the effective use of accurate
and relevant cost information will help an organization accumulate a portfolio of profitable business that supports its
financial performance goals.

Round Table Discussion – Management Accounting’s Role in the 21st Century

Steve Player, John L. Daly, Douglas T. Hicks and Attendees

Interactive session discussing the future role(s) that management accountants will be expected to play in the modern
world of business.

Day Two – Friday, March 25, 2011
8:20am – 12:00noon

Take Your First Steps to Moving Beyond Budgeting by Improving your Forecast Process

Steve Player, Managing Director – The Player Group

Whether you want to move completely Beyond Budgets or just improve your ability to forecast results, this in-depth
session will show you how to improve your forecasting process. Leveraging off his new book “Future Ready: How
to Master Business Forecasting,” author Steve Player will help you examine your current forecasting process and
identify how you can improve it. Using case examples he will cover the top ten dos and don'ts of implementing rolling
forecasts. He will also provide the key designs principles that will help you develop an effective forecasting process.
Be sure to sign up for this deeper dive into an area that can dramatically improve how finance helps improve your

The Presenters

John L. Daly is a Chelsea, Michigan-based management consultant and educator specializing in
costing, pricing strategy and pricing model development. Through his firm Executive Education, Inc. he
has taught continuing professional education courses since 1995. Earlier in his career, John was Chief
Financial Officer for a Tier 1 automotive parts supplier. He also has been CFO for a large restaurant
chain and COO for a window treatments manufacturer and retailing chain. He is the author of Pricing for
Profitability published by John Wiley & Sons.

Steve Player is founder of The Player Group, a Dallas, Texas-based firm dedicated to helping clients
improve cost and productivity management and the Program Director for the Beyond Budgeting Round
Table in North America. The Player Group manages leading edge best practices research in to advanced
ABM implementations and beyond budgeting applications. Steve has served as a monthly columnist on
cost management for Controller magazine and is the author of Future Ready: How to Master Business
Forecasting published by John Wiley & Sons.

Doug Hicks is founder of D. T. Hicks & Co., a Farmington Hills, Michigan-based consulting firm
specializing in the cost and management accounting needs of small and mid-sized organizations. Doug
has consulted with over two hundred organizations and lectured on management accounting topics
throughout North America for the past twenty-five years. His articles have appeared in periodicals such
as Cost Management, Management Accounting, and Journal of Accountancy and he has authored three
books including Activity-Based Costing: Making it Work at Small and Mid-Sized Businesses published by
John Wiley & Sons.