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2015-2016 donation letter

[Version française]

November 25, 2015

2015-2016 LA SCENA MUSICALE FUNDRAISING CAMPAIGN

Help Us to Better Serve Music and the Arts

 

Dear reader,

It is with great pride that we launched the 20th season of La Scena Musicale last August. After two decades, La Scena Musicale still remains the top source in Canada for musical and arts news and events. Our priority remains the same: promoting classical music, jazz and the arts. The 2015-16 season started in September, with the return of the quarterly arts magazine La SCENA published alongside La Scena Musicale, two magazines in one, uniting music and the arts. We are pleased that this model returns for the December/January issue. Furthermore, we are launching our 20th anniversary subscription campaign with a contest featuring numerous musical prizes, open to all current and future subscribers. Presently, we are grateful to 375 loyal subscribers who receive the whiter paper version of La Scena Musicale monthly, along with the complete translations in either English or French. Our goal is to reach 1000 subscribers by the end of 2016, which will help ensure the longevity of the magazine.

As announced last spring, we received funding from the Canada Periodical Fund to revitalize our award-winning website SCENA.org. We hope to present the finished product in January 2016. The year 2016 will also mark the celebrations for our 20th anniversary, which revolves around our project The Next Great Art Song.

Phase I began in June with the Great Art Song Challenge, a survey of the greatest art songs of all time. Phase II is a discussion on the art of the Art Song which started in September and continues throughout 2015-2017 with a series of 20 or more articles on the Art Song, counting down the top 10 songs. We are now launching Phase III, a call to Canadian composers of all ages to create the next Great Canadian Art Song, as part of the Canadian Art Song Writing Contest. All this will culminate in our 20th Anniversary Gala – The Next Great Art Song contest in fall 2016, when you, the audience, will get to vote for the top new Art Song.

Over the last six months we organized two public events: a Conversation with filmmaker Denys Arcand on his secret passion for opera (May 3 at the Grande Bibliothèque), and on September 21, as part of the federal election, a debate on arts and culture at the Chapelle historique du Bon-Pasteur. Thanks to your donations and your participation, these activities have proved a resounding success, and we plan to organize other events of this type in the future.

To realize these projects, we must turn to fundraising, especially since our November issue also signals the end of our 17-year agreement with the Conseil québécois de la musique (CQM) to produce the Pullout calendar, meaning a $5,100 reduction to our 2015-16 budget and $7,300 per year going forward; this amount had already been reduced from $14,600 two years ago. Last June, the CQM was cut $40,000 by the Quebec Arts Council (CALQ), and they consequently passed the austerity along to us. Through some of our partners, we have acquired tickets to selected concerts, which we are selling to raise funds (LSM subscribers get a 15% discount). See the list on the enclosed sheet.

In preparing the celebrations of our 20th anniversary and to ensure the longevity of La Scena Musicale, we are launching our 2016 fundraising campaign. Help us continue to serve the musical and artistic community as well as young artists through a donator or by subscribing. Our present goal is to raise $15,000 by December 31, which will be matched dollar for dollar by two of our regular donors. For the first $5,000, Michel Buruiana, LSM Ambassador and advisor will generously donate an equal amount; LSM board member Sandro Scola will match the next $10,000. In addition, under the new component of the Quebec government’s Mécénat Placements Culture, all donations to La Scena Musicale will result in an additional 10% towards a future grant for our operations. Finally, all donors of $150 or more will receive a Singing Valentine that they can offer to the person of their choice either during February 11-14 or as a birthday gift.

We wish you a season full of music and the arts.

 


Wah Keung Chan

Founding Editor and Publisher

 


 

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