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Google Analytics Campaigns

Email Campaigns
It's helpful to be consistent in our use of the campaign parameters, so this document should be maintained to reflect our current practices.
Parameter Google's description of its purpose
(
https://support.google.com/analytics/bin/answer.py?hl=en&answer=1033863)
Our internal usage for email campaigns
Campaign Source
(utm_source)
Required. Use utm_source to identify a search engine, newsletter name, or other source. 
Exampleutm_source=google
For emails, this represents both the type of campaign and the format, so one of "topic_text", "digest_text", "topic_html", or "digest_html".
Campaign Medium
(utm_medium)
Required. Use utm_medium to identify a medium such as email or cost-per- click. 
Exampleutm_medium=cpc
For email campaigns, this is always "email".
Campaign Term
(utm_term)
Used for paid search. Use utm_term to note the keywords for this ad. 
Exampleutm_term=running+shoes
As per this post, we use utm_term to distinguish between various link types within an email, e.g. "thumbnail", "title", "watchnow_text", "watchnow_icon", etc. In text emails with only one link, this parameter is omitted.
Campaign Content
(utm_content)
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. 
Examplesutm_content=logolink or utm_content=textlink
We currently use utm_content to store how many times this email has been sent to this user, e.g. "2".
Campaign Name
(utm_campaign)
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. 
Exampleutm_campaign=spring_sale
This may be used for more in the future, but for now it's just "khanacademy". Might be good to use for A/B testing?
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