Bachelor of Science

Overview
 
  *For course descriptions, curriculum sheets, and concentration sequence sheets click here.
 
For the degree of Bachelor of Science Mass Communications, the department offers three areas of concentration:
  • Multimedia Journalism
  • Media Production
  • Integrated Marketing Communications
 
In developing your schedule each term, please pay particular attention to course prerequisites and sequence of courses. All students must follow the correct sequence and meet all prerequisites for each course. Courses for each core course and each concentration area on the curriculum sheet are in sequential order.
 
 

Department of Mass Communications Mission Statement
 
The Department of Mass Communication seeks to educate and train students who can lead communications industries by providing a strong foundation in the First Amendment, written and oral communications skills, critical thinking, theory, research, and numerical and statistical concepts. The Department will teach students to write with accuracy, clarity, truth, fairness and creativity in the appropriate forms and styles. The Department will ensure that students acquire hands-on experience to equip them to meet the technological, ethical and cultural challenges of a diverse society.

 


Department of Mass Communications/ACEJMC Values and Competencies
 
Individual professions in journalism and mass communication may require certain specialized values and competencies. Irrespective of their particular specialization, all graduates should be aware of certain core values and competencies and be able to:
1.   Understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world,   including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances;
2.   Demonstrate an understanding of the history and role of professionals and institutions in shaping communications;
3.  Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society inrelation to mass communications.  
 4.   Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society.
5.  Understand concepts and apply theories in the use and presentation of images and information;
6.  Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
7.  Think critically, creatively and independently;
 
8.  Conduct research and evaluate information by methods appropriate to the communications professions in which they work;
 
9.   Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
 
10.  Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
 
11.  Apply basic numerical and statistical concepts;
 
12.  Apply tools and technologies appropriate for the communications professions in which they work.
 

Department of Mass Communications Bachelor’s Degree Program Objectives

 

 

1. Understand the basic historical and theoretical foundations of the field of mass communications.

2. Apply critical thinking skills in response to hypothetical and real-world situations and conduct basic research that addresses problems in a global society.

3. Gather, organize, and interpret numerical, statistical and other information to be presented to a mass audience.

4. Effectively communicate clearly, accurately, truthfully and fairly in the appropriate formats and styles.

5. Effectively use technology to meet the demands of the communications industry and serve a diverse community.

6. Work effectively in teams to develop the leadership skills needed to create and implement communication projects.

7. Understanding communication laws and their rights and responsibilities in the field of mass communications.

8. Understand various ethical perspectives and be able to make decisions that require consideration of ethical principles.


Declaring Mass Communications as a Major
 
We encourage all newly enrolled Jackson State University students who are interested in Mass Communications to come visit us upon arrival on campus. We would like to meet you and work with you and your first-year advisor to be sure that you are in the necessary courses.
 
English Proficiency Exam
 
Upon entering the university, students are required to take the English Proficiency Exam. This exam should be taken in the first or second semester of the students enrollment at the university. Students who do not successfully pass this exam must enroll in the university required courses. This exam should be taken prior to taking the Grammar, Spelling, and Punctuation Test.
 
Major Course Requirements
 
All students who wish to declare mass communications as a major must complete MC 150, MC 200, and MC 201. Freshman and transfer students will enroll in MC 150: Media Literacy during their first semester at the University. Students must receive a grade of "B" or better in MC 200 and MC 201. A student must also earn a minimum grade point average of 2.0 before being cleared for graduation.  The College of Liberal Arts requires all students to take the Graduate Record Examination (GRE) prior to graduation. The following 21 hours of core courses are required of all students in the department:
  

    MC 150  Urban Media Literacy
    MC 200   Introduction to Mass Communications  
    MC 201   Introduction to Media Writing   
    MC 400   Media Law    
    MC 405   Media Ethics     
    MC 401   Research Methods in Mass Communications
    MC 486  Practicum OR MC 489 Internship
     

       

 

Concentration Areas
 
Multimedia Journalism
 
The Multimedia Journalism concentration is designed to introduce students to the basic skills needed in an increasingly multimedia environment in the news industry. Students will be taught skills in print media, broadcast, and online journalism. Students will also, be introduced to trends in the news media to provide them with a better understanding of the multimedia organization. This concentration area requires a total of 27 hours. The required 18 hours for all students in this area are as follows: 
        
        MC 301   Introduction to News Reporting   
        MC 303   Broadcast Writing    
        MC 307   Photojournalism     
        MC 310   Multimedia Production    
        MC 320   Online Journalism   
        MC 409   Multimedia Reporting    

                                                              
Students in this concentration will choose from one of two tracks: Print or Electronic. The 3 hour requirements for each area are as follows: 

        Print Emphasis 
        MC 305   Copy Editing     

                                                      
        Electronic Emphasis
        
MC 315   Digital Editing     

                                                      
Each student must choose a minor outside of the department. Any remaining hours to fulfill degree requirements will be taken in the form of electives in the department or in other departments in the College of Liberal Arts.
 
Integrated Marketing Communications

The Integrated Marketing Communications concentration prepares students for careers in public relations, advertising, sales promotion, and marketing. This concentration blends the once distinct professions to allow the student to examine the approaches holistically in the promotion of the organization. This concentration requires a total of 24 hours. The concentration provides students with skills in public relations and advertising. Each student must take the following courses for the concentration: 

 
        MC 330  Intro to Integrated Marketing Communications 
        MC 336  Advertising Copy Layout and Design   
        MC 423  Advertising Media and Selection    
        MC 425  Advertising Media Sales  
        MC 452  Sales Promotions Management    
        MC 470  Public Relations Writing      
        MC 471  Public Relations Practice     
        MC 473  Integrated Marketing Communications Campaigns 

 
Students who chose IMC as a concentration are also required to take 18 hours of the following courses outside to the department: 

        ART 302   Computer Graphics     
        FIN   320   Business Finance    
        MKT 351   Marketing Management    
        MKT 438   Market Research    
        MKT 440   Consumer Behavior    
        MNGT 458   Strategic Management 

Media Production

The Media Production concentration is designed to provide undergraduate students with professional experience and training for careers as media practitioners in electronic media. The goal of the concentration is to provide a broad spectrum of skills in the production and dissemination of material through the mass media and train students to be conceptually and technically proficient storytellers. This concentration requires 21 hours. The following courses are required for all students in this area: 

 
        MC 303  Introduction to News Writing    
        MC 307  Photojournalism      
        MC 310  Introduction to Media Production     
        MC 315  Digital Editing       
        MC 323  Advanced Media Production
        MC 440  Media Programming     
 
        MC 426 Broadcast Documentary 
    
Each student must choose a minor outside of the department. Any remaining hours to fulfill degree requirements will be taken in the form of electives in the department or in other departments in the College of Liberal Arts.
 

Minor Requirements
 

All Mass Communications majors are required to complete a 21 hour minor in an area outside of Mass Communications to meet graduation requirements, unless otherwise noted. General education courses may not be used to fulfill a minor requirement. Students from other departments may complete a 21 hour minor in Mass Communications in one of three concentrations. Minor courses must be taken in sequence. Those who chose mass communications as a minor, must meet the prerequisites for each course.   

Multimedia Journalism

MC 200  Introduction to Mass Communications
MC 201  Introduction to Media Writing
MC 301  Introduction to News Reporting
MC 303  Broadcast Writing
MC 320  Online Journalism
MC 305  Copy Editing
OR
MC 307 Photojournalism        

                                                      
Integrated Marketing Communications

MC 200  Introduction to Mass Communications
MC 201  Introduction to Media Writing
MC 330  Introduction to Integrated Marketing Communications
MC 423  Advertising and Media Selection
MC 470  Writing for Public Relations
MC 471  Public Relations Practice
MC 473  Integrated Marketing Communications   
 
Media Production
 
MC 200  Introduction to Mass Communications
MC 201  Introduction to Media Writing
MC 303  Introduction to News Writing     
MC 307  Photojournalism      
MC 310  Introduction to Media Production    
MC 315  Digital Editing       
MC 323  Advanced Media Production