* FUD reduction

* Marketing

* Vision for an ideal state

* Something you can not be doing

* How do we convince the CIO it's valuable?

* Implementable / actionable

* A certification

* A role

* A set of tools

* A prescriptive process

* A philosophy that starts with passion

* A cultural, professional movement with attitude and values

* A reaction to poor communication

* About creating visibility between dev and ops

* About the symbiotic relationship between dev and ops

* Cross-functional teams over organizational silos

* Products not projects

* Automation over documentation (and more automation... and more...)

* About creating self-service infrastructure for teams

* Knowing that good software doesn't end with development / release

* Software that doesn't require support

* Ensuring a continual feedback loop between development and operations

* Cross-functional teams over organizational silos

* Creating products that are owned by the delivery team

* Knowing that a project is only finished when it is retired from production

* Something you can do without doing agile

* Operations and development are skills, not roles. Delivery teams are composed of people with all the necessary skills.

* Delivery teams run software products - not projects - that run from inception to retirement