Outlook of Business World
Over the last one full year with the international crisis in its full fury, SME organizations need to shift their focus towards emerging markets as they seem to resist the pressures quite well and are all set to sustain positive growth. India being one such country, with an estimated 5 % growth will continue to be in the core focus of many growing companies. Companies are now looking towards India to recover their losses in US and UK.
There seems to be a general opinion and consensus that there is a significant opportunity to be exploited by creating a company that focuses on centralising marketing, account management and project management functions to manage all off shoring work carried out by SME type organisations. A lot of companies who start to sell in India or start off shoring development don’t have mature outsourcing management skills in order to start fixed cost or time and material type projects with SLA type models and hence require a certain amount of period to be invested for “know how” transfer and direct control which directly translates to a lot of cost to the company.
Today's Business Scenario
Currently in India, the national economy and marketplace are undergoing rapid changes and transformation. A large number of reasons could be attributed to these changes. One of the reasons in these changes in the Indian Market Scenario is Globalization, and the subsequent and resulting explosive growth of global trade and the international competition. Change in the Indian Market Scenario is also attributed to the technological change. This is an important factor because the technological competitiveness is fierce. Success goes to those that are best matched to the current environmental imperatives. Those that can deliver what the people want and can delight the Indian customers are the market leaders. This by no means is an easy task because of the price factor involved.
Today the companies are operating in India where survival of the fittest is the law. In order to win, the companies should come out with various new and evolving strategies because of the rapid changes in the Indian market. The Indian market is not a sellers market. The winner is the one who provides value for money. A large number of companies have huge idle capacities, as they have wrongly calculated the market size and installed huge capacities. This has further contributed to converting the Indian market into a buyers market. Companies should be willing to shed their expensive, high priced, niche European strategy for one size fits all and low cost. This fundamental thought process change needs to be implemented in order to look at volume sales.
Creation of Jampot Consulting
Jampot Consulting is created to provide specialized marketing personnel, account management resources or offshore Project managers helping SME organizations to start marketing operations in India whilst minimizing costly expatriate management and getting in return a dedicated infrastructure along with a team of dynamic and experienced professionals which is easily accessible, capable of understanding cultures from both ends, experienced in technical and managerial concepts and capable of providing a consolidated view of the entire Indian business to the client. Jampot with back to back agreement with partners in Europe provides a friendly face and onshore or nearshore services to companies across Europe who wnats to do busines in India. It would also lead the sales project and provide regular reviews and quarterly visits by dedicated personnel at nearshore location for training and team building.
India as a merket
We are talking about one of the biggest consumer markets and that is precisely the reason why India has attracted several MNC’s. These large Multi National Companies have realized that to succeed in the Indian market-place they need to hire Indian representative who are much more aware of the Indian economic, political, legal and social realities. In the Indian Marketing Scenario, it is the MADE FOR INDIA marketing strategies that work. The SMEs need to follow the same principle.
In corner offices in Mumbai and New Delhi, executives have long recognized that to build real sales volumes they will have to reach outside the big cities. In several categories, rural India is where the growth lies. India's villages now account for 46% of all soft drinks sold, 49% of motorcycles and 59% of cigarettes. Recognizing this reality, multinational companies as well as Indian firms are developing strategies to reach consumers in India's 600,000-plus villages. "No consumer goods company today can afford to forget that the rural market is a very big part of the Indian consumer market," says Jagmohan Singh Raju, a professor of marketing at Wharton.
Jampot Services offering
Jampot, headqurtered in Pune together with its partner in Europe provides the ideal platform for SMEs across Europe who are interested in trying out in the Indian market with minimum investment and calculated risk with a control mechanism in place. Jampot Consulting combined stands on strong technology focus and would not limit the services only to marketing, account management and project management functions but also extend it in Product support, customization and training