About the Course                                                         

In 1999 Indraprastha College for Women, with its finger on the pulse of the times, had introduced the Bachelor of Mass Media and Mass Communication (BMMMC). The course met with stupendous response and attracted aspirants who went on to become media professionals, thinkers and practitioners in their chosen field. The College today ranks among the top media schools in the country. Twenty years into its existence now, the changed nomenclature of the Course is B.A. (Hons) Multi-Media and Mass Communication (BMMMC). The Course is Self-Financed and is offered only by Indraprastha College for Women (I.P. College), University of Delhi.

The BMMMC course is inter-disciplinary and aims at producing a practitioner with a critical and analytical mind, who is holistically trained in theory and the praxis of communication and has hands-on training in a wide range of media technology and media practices. I.P. College has the infrastructural wherewithal to the make required facilities available to run the course.

The BMMMC Course in the first year introduces the student to the fundamentals of Communication Theory and Models, Introduction to Journalism, Print Media production, a hands-on application unit. The paradigm shift in communication is introduced through the paper on Social Media. Media Moments in History focuses on epoch making events/persons etc. to stimulate student interest in history and the technical construction of the media moment. Communication Research enables the student with the basics data collection and organizing and interpreting information and introduces Radio and related production.

The second year is envisaged at an incremental difficulty level. It introduces areas like Hindi Cinema, Graphic Design, Public Service Broadcasting and Television Journalism, and moves on to specialized fields which require application and practical training, like Development Communication, Advertisement and Media, Camera and Editing for Television and Reporting and Anchoring skills.

The third year includes four specialized communicative modes introduced for the first time, with the papers: Fashion Communication, Communication for Special Needs with the focus on disability, Disaster Management Communication and Communication and the Plastic Arts which explores public art in public spaces. The papers on Global Politics and Media, and Integrated Market Communication cohere logically to provide the student with a macro-perspective on the practices and culture of the domain and the hands-on Still Photography, and The Documentary, provide further understanding and training in the media concerned.

A non-credit internship component is factored in at the end of Semester IV, to promote the interface with industry and diversification into media and communication related areas.

The BMMMC course aims to produce communication scholars and practitioner’s adept at handling technology and designing/ deciphering messages, which align them to the demands of a growing economy and an inclusive idea of a nation set to mark its place in the world.

 “Skills in various areas of mass communication and mass media, theoretical knowledge and perspectives which determine their nature and use, and a historical and social understanding of their dynamics, is important in a metamorphosing, unequal, globalized world where the power and ownership of the means of communication may change the fate of nations”, says Dr. Babli Moitra Saraf, Principal and the Head of the Department                                                                                                                                                                                                                                                                                                                                           
        


                                                                                                                                                                                                            Updated on 20.05.2018