About the Course                                                        
In 1999 Indraprastha College for Women, with its finger on the pulse of the times, had introduced the Bachelor of Mass Media and Mass Communication (BMMMC). The course met with stupendous response and attracted aspirants who went on to become media professionals, thinkers and practitioners in their chosen field. The College today ranks among the top five media schools in the country.

The new nomenclature of the course under directions of the University of Delhi and the CBCS is B.A. (Hons) Multi-Media and Mass  Communication (BMMMC) and the course is Self-Financed. This course is offered only by Indraprastha College for Women (I.P. College), University of  Delhi. The design of this course i.e. B.A. (Hons.) Multi  Media  and  Mass  Communication  (BMMMC)  is  suggested  not  only  by  the  changed nomenclature, but also by the rapidly changing paradigms in the world of media technology and communication, the redefined character of communication, its implications for civil society and the specialized ways in which communication technologies need to  be deployed to meet the challenges of a nation on the move. Thus thrust areas fore-grounded on the national agenda, and the prospect of availing outreach policies and programs of the Govt. of India in the areas of knowledge application and skill development, have also been important inputs in the formation of this syllabus.

 The Self-financed BMMMC Course remains focused on the ground reality articulated by I. P. College in its first syllabus revision of 2010. “The curriculum is focused on imparting technical skills  in  various  areas  of  mass  communication  and  mass  media,  theoretical  knowledge  and perspectives which determine their nature and use, and a historical and social understanding of their dynamics, which is so important in a metamorphosing, unequal, globalized world where the power  and  ownership  of  the  means  of  communication  may  change  the  fate  of nations.” (Babli Moitra Saraf,2010). The course remains inter-disciplinary and aims at producing a practitioner with a critical  and analytical mind, who is holistically trained in theory and the praxis of communication and has hands-on training in a wide range of media technology and media practices. I.P. College has the infrastructural wherewithal to the make required facilities available to run the course.

 The BMMMC Course in the first year introduces the student to the fundamentals of Communication Theory and Models, Introduction to Journalism, Print Media production, a hands-on application unit. The paradigm shift in communication is introduced through the paper on Social Media. Media Moments in History focuses on epoch making events/persons etc. to stimulate student interest in history and the technical construction of the media moment. Communication Research enables the student with the basics data collection and organizing and interpreting information and introduces Radio and related production. The syllabus also seeks to provide the essential and related skills of comprehension, communication and writing in English and incorporates the mandatory Environmental Studies (EVS) course.

 The second year is envisaged at an incremental difficulty level. It introduces areas like Hindi Cinema, Graphic Design, Public Service Broadcasting and Television Journalism, and moves on to specialized fields which require application and practical training, like Development Communication, Advertisement and Media, Camera and Editing for Television and Reporting and Anchoring skills.

The third year includes four specialized communicative modes introduced for the first time, with the papers Fashion Communication, Communication for Special Needs with the focus on the differently-abled, Disaster Management Communication and Communication and the Plastic Arts which explores public art in public spaces. The papers on Global Politics and Media, and Integrated Market Communication cohere logically to provide the student with a macro-perspective on the practices and culture of the domain and the hands-on Still Photography, and The Documentary provides further understanding and training in the media concerned.

A non-credit internship component is factored in at the end of Semester IV for the student to qualify for the degree. This is to promote the interface with industry and diversification into media and communication related areas.

The BMMMC course aims to produce communication scholars and practitioners adept at handling technology and designing/ deciphering messages, which align them to the demands of a growing economy and an inclusive idea of a nation set to mark its place in the world.

 

INFRASTRUCTURE

The existing and ready infrastructure of Indraprastha College has positioned it uniquely to offer every facility required for students to pursue this course in College. The College will continue to encourage and facilitate internship with various organizations even though the syllabus no longer has a compulsory internship component. The Career Guidance and Placement Cell of the College will continue to enable recruitment of students to viable job opportunities.

 The huge infrastructure built over 17 years in I.P College for the course includes a fully air conditioned studio and audio visual production centre, 3 radio production rooms, 8 editing bays, dark rooms, the latest in computer hardware and software  and classrooms equipped with projection facilities. The department has also made cameras, video units and other equipment available on an individual basis to each and every student, for hands-on experience of the course and to enable them to fulfill the requirements of the curriculum.

                                                                                                                                                                                                       Updated On:- 02-05-2016