About the Course                                                        
In 1999 Indraprastha College for Women, with its finger on the pulse of the times, had introduced the Bachelor of Mass Media and Mass Communication (BMMMC). The course met with stupendous response and attracted aspirants who went on to become media professionals, thinkers and practitioners in their chosen field. The College today ranks among the top five media schools in the country. 

The nomenclature of the Course was changed to B.A. (H) Multi Media and Mass Communication (BMMMC) in 2015 under directions from the University of Delhi. The BMMMC Course is Self-Financed. This course is offered only by Indraprastha College for Women (I.P. College), University of Delhi. The course is inter-disciplinary and aims at producing a practitioner with a critical and analytical mind, who is holistically trained in theory and the praxis of communication and has hands-on training in a wide range of media technology and media practices.  “The curriculum is focused on imparting technical skills in various  areas  of  mass  communication  and  mass  media,  theoretical  knowledge  and perspectives which determine their nature and use, and a historical and social understanding of their dynamics, which is so important in a metamorphosing, unequal, globalized world where the power  and  ownership  of  the  means  of  communication  may  change  the  fate  of nations.” (Babli Moitra Saraf, 2010).

The Course is a judicious mix of theory and technical skills required to work both in the industry and as an academic and thinker. I.P. College has the infrastructural wherewithal to the make required facilities available to run the course.

 The BMMMC Course in the first year introduces the student to the fundamentals of Communication Theory and Models, Introduction to Journalism, Print Media production, a hands-on application unit. The paradigm shift in communication is introduced through the paper on Social Media. Media Moments in History focuses on epoch making events/persons etc. to stimulate student interest in history and the technical construction of the media moment. Communication Research enables the student with the basics data collection and organizing and interpreting information and introduces Radio and related production. The syllabus also seeks to provide the essential and related skills of comprehension, communication and writing in English and incorporates the mandatory Environmental Studies (EVS) course.

 The second year is envisaged at an incremental difficulty level. It introduces areas like Hindi Cinema, Graphic Design, Public Service Broadcasting and Television Journalism, and moves on to specialized fields which require application and practical training, like Development Communication, Advertisement and Media, Camera and Editing for Television and Reporting and Anchoring skills.

The third year includes four specialized communicative modes introduced for the first time, with the papers: Fashion Communication, Communication for Special Needs with the focus on disability, Disaster Management Communication and Communication and the Plastic Arts which explores public art in public spaces. The papers on Global Politics and Media, and Integrated Market Communication cohere logically to provide the student with a macro-perspective on the practices and culture of the domain and the hands-on Still Photography, and The Documentary provide further understanding and training in the media concerned.

A non-credit internship component is factored in at the end of Semester IV, to promote the interface with industry and diversification into media and communication related areas.

The BMMMC course aims to produce communication scholars and practitioner’s adept at handling technology and designing/ deciphering messages, which align them to the demands of a growing economy and an inclusive idea of a nation set to mark its place in the world.

INFRASTRUCTURE

The existing and ready infrastructure of Indraprastha College has positioned it uniquely to offer every facility required for students to pursue this course in College. The huge infrastructure built over 18 years in I.P College for the course includes a fully air-conditioned studio and audio-visual production centre, 3 radio production rooms, 8 editing bays, dark rooms, the latest in computer hardware and software and classrooms equipped with projection facilities. The department has also made cameras, video units and other equipment available on an individual basis to each student, for hands-on experience of the course and to enable them to fulfill the requirements of the curriculum. We are the first College to start the web link with University Community Radio which is called IP College DU World Link Community Radio. There is a regular transmission of Radio programmes by the College students and teachers.