Google Analytics

Google Analytics/Adwords

Google Account – www.adwords.google.com (“Google Analytics”) Customer ID: 413-518-0582

Username: NKeebler@insigniam.com

Password: Performance949 (case sensitive)

Notes: CTR = Click Through Rate

           CPC = Cost per Click

Adwords are all auctioned.

Impressions = 1,000 impressions per click.

Anything not in shaded link is found via web crawlers.

·      Google Analytics – Anything you want tracked? Helps improve online results. It enables you to learn more about where your visitors come from and how they interact with your site. You'll get the information you need to write better ads, strengthen your marketing initiatives, and create higher-converting websites. Google Analytics is free to everyone, whether you are an advertiser, publisher, or site owner.

·      Google Adwords – We set the price (bid). $1.50 per word. Your ads appear on Google

When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you. You can create your ads: You create ads and choose keywords, which are words or phrases related to your business.

Study Site: www.google.com/adwords/learningcenter/

Help Center: http://www.google.com/support/googleanalytics/?hl=en

Analytics blog: http://analytics.blogspot.com/