Course Description

This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.  

What do we do?
Learn about various marketing activities and how companies use these activities to help sell products, services and ideas in order to satisfy customers. 

Some examples of awesome Marketing assignments:
  • Live Market Research day! Test products live with your peers and see what they think!
  • Egggggstravaganza!! Create a fun and exciting package to house your "cel-egg-rity" and let's see how well it stands up to transportation!
  • Social Media project - Analyse your favourite celebrity's use of social media and how it has influenced their success
  • The Dark Side of Marketing - Ever thought about what the downside might be to the progressive marketing that infiltrates our lives, every single day? Hmmm...
  • International Marketing - Find a huge global company and take a look at how their Marketing changes depending on what country they are in
  • Take a look at the news each week and see what is impacting the market... did Kylie post about Snapchat again?!

Major Task
Developing a marketing plan for a good, service, or event.

Key Readings/Highlights
Class notes, case studies, articles, business reports, marketing activities and simulations.

* This course counts as one credit toward the Business Certificate.