Take a look at some successful "Go Google" launch campaigns to give you more great ideas:



Northwestern University's "r u @ u?" campaign


In conjunction with an 
overview website and Top 10 List, the two-week r u @u? blitz included:
  • Targeted "activate now" emails to undergraduates
  • Daily ads in the student newspaper
  • "Activate Now" postcards distributed at student center events and campus bookstore
  • sixty-second TV commercial every hour on the campus network, NUTV
  • Ads on Northwestern University home page
  • Ongoing Facebook advertisements
  • T-shirts for student tech consultants
  • Posters in student center, library and other key locations
The diverse mix of communication vehicles – launched simultaneously – had great results with NW students.

 Shirt and poster: 

 11x17 poster:
 Postcard and pin:



 Newspaper ad:





 
 


Abilene Christian University's "GDay is Coming"    





ACU's campus-wide campaign spanned three weeks and led to explosive adoption immediately:
    • Robust communication plan with two-phased message
      • "G-Day! Your ACU email is changing" followed by "It's Here! Opt in now!"
    • Multiple targeted emails to customers based on email client and student/employee status
      • Announce change is coming, manage expectations, push the product, create urgency
    • Regular Ads in the Optimist student newspaper
    • News articles on campus home page and student newspaper
    •  T-shirts on go live date for frontline support
    •  Web Ads and Alerts on myACU campus portal
    •  Posters and outside signage at high traffic areas on campus
    • Single voice message across the campus voice mail system
    •  Log in message pushed to campus windows machines
    • G-Day video during campus wide chapel services
    • Sidewalk chalk to continue the campaign message
    • Created online video/written instructions to begin the process
    • Targeted training classes to create excitement and provide transition assistance
    • Focus groups (students and employees) to provide opportunity to talk about the move
    • Special hotline for opt in support.  (325) 674-MAIL
    Thanks to this campaign, more than 3,000 users on campus had switched over to Gmail within 24 hours of launching. "The adoption rate was astounding," says Roberts. "People were instant messaging all day long the first day. Essentially, adoption was an organic explosion."

     Shirt: 


    Outdoor signage:



     Web ad: