Evangelist outreach

If you used a pilot group of students or faculty to test Google Apps, you can publicize their experiences via quotes or take a survey highlighting the favorite features and post on your website. The more you can get students and early adopters involved in the promotion phase, the better results you'll see.

Check out some examples from schools that heavily leveraged student participation:

If you did not use a pilot group, consider letting a few students preview the services out at this time, and let them document or blog their experience for the school newspaper.