Share these materials with everyone who will be involved in your deployment, from department webmasters and computer lab assistants to the student government and your school’s communications team.

Outreach plan overview

Step 1 Branding brainstorm - choose a name for your email and collaboration suite.
Step 2 Creative design - create a logo, website, flyers, and other collateral to promote your Google Apps transition.
Step 3 Public announcement - plan for the channels to make your public announcement about Google Apps
Step 4 Campus promotion - tell students and teachers about the migration.
Step 5 Evangelist outreach - contact pilot users or early adopters for their feedback
Step 6 Heavy promotion - as the launch approaches, remind students and teachers about the transition.