Milica Mormann

Research Assistant Professor
School of Business



My research examines what people pay attention to in cluttered environments and how subsequently they make choices in a range of contexts.  Specifically, I focus on  financial, consumer, and environment related decisions.  My research involves a variety of methodologies, including behavioral experiments, eye-tracking, Facial Affective Reading, and fMRI. I hold a Ph.D. degree in Marketing and have completed 4 years of postdoctoral research in Visual Neuroscience and NeuroEconomics at Caltech. I teach PhD courses (Research Design; Judgment and Decision Making; Introduction to Neuroscience for Business, Economics, and Law), and have several years of teaching experience at the Bachelor and MBA level (Marketing Management; Consumer Behavior; Promotions; Branding and Product Management).

RECENT: How Companies Trick You into Thinking You’re Buying a Premium Product. In TIME by Dockterman.