Milica Mormann

I study the visual and attentional processes that underlie judgment and decision-making. Specifically, I am interested in (1) visual salience, i.e., what makes marketing stimuli stand out, and (2) visual information processing, i.e., the influence of visual marketing stimuli on consumer behavior. I have over ten years of teaching experience at the undergraduate, MBA, and PhD level.

RECENT: It's the Little Things That Can Color an Investor's Outlook. WALL STREET JOURNAL