I study the visual and attentional processes that underlie judgment and decision-making. Specifically, I am interested in (1) visual salience, i.e., what makes marketing stimuli stand out, and (2) visual information processing, i.e., the influence of visual marketing stimuli on consumer behavior.
I have ten years of teaching experience at the undergraduate (Marketing Principles, Marketing Communications, Consumer Behavior), MBA (Marketing Management, Consumer Behavior, Branding / Product Development, Marketing Communications), and PhD level (Research Design, Introduction to Neuroscience for Business and Economics, Judgment and Decision-Making).
RECENT: How Companies Trick You into Thinking You’re Buying a Premium Product. TIME