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Logo Policy

Use of the Fuller logo


Unlike the Fuller Seal, use of which is tightly controlled as the official academic symbol of the institution, use of the Fuller logo is appropriate and encouraged in any materials officially representing Fuller Theological Seminary. The Fuller logo may not be used to represent something other than Fuller Theological Seminary and the logo may not be altered by the user in any way. It should also be noted that color and b&w logo files are different and not to be used interchangeably. For more information, please see Fuller’s Visual Identity At-A-Glance.


Requests for Fuller logo files


IMC maintains the official files of Fuller’s logo, available to all administrative and academic offices upon request. IMC is not able to judge the legitimacy and appropriateness of requests from students, media, partner organizations, etc., and those requests should be made through an official Fuller administrative or academic unit.

When requesting logo files, please remember to specify whether the need is for usage in color or b&w, and if possible, what file type is required, e.g., tiff, jpeg, or eps.


Acceptable Fuller logo variations


In a very limited number of cases, modified versions of the Fuller logo are permitted. In these cases the elliptical page “icon” and first line of the “wordmark” are retained but the second line reading “Theological Seminary” is replaced. These departmental variations of the Fuller logo are limited to those who organizationally, financially, or by virtue of physical location, can demonstrate a need for differentiation from the core brand of Fuller Theological Seminary.  Examples would include regional campuses and independently operated and/or funded centers and institutes. These modifications must be created by IMC and requests may be subject to review by the Fuller Communications Team. Academic and administrative units that are an intrinsic part of the operation of Fuller Theological Seminary may not operate under unique individual logos. For example the School of Theology, Center for Advanced Theological Studies, Chapel Office, and IMC represent Fuller to their audiences, either internally or externally and do not function under separate and unique identities.

Use of alternate and/or secondary logos


While Fuller has historically accepted use of secondary logos by several centers and institutes, including Travis Research Institute, Brehm Center, Fuller Youth Institute, De Pree Center, and Global Research Institute, no Fuller academic programming is offered or degrees conferred except under the sole identity of Fuller Theological Seminary. Alternate logos may not be used as a substitute for the Fuller logo in representation of Fuller Theological Seminary, and use of an alternate or secondary logo is not appropriate for any academic or administrative units in offering coursework to Fuller students.


Examples of logo misuse


To ensure the identity’s strongest impact, do not modify or distort the logo. The uses shown on this page are all unacceptable. Most questions about trademark use will be answered by reviewing the unacceptable examples below. Direct any remaining questions about trademark use to the Office of Integrated Marketing and Communications, imc@fuller.edu.


  1. DO NOT DISTORT THE LOGO
  2. DO NOT MODIFY THE LOGO
  3. DO NOT CHANGE THE TYPEFACE
  4. DO NOT CHANGE THE SIZE RELATIONSHIP OF THE SYMBOL TO THE LOGOTYPE
  5. DO NOT CHANGE THE PLACEMENT OF THE SYMBOL OR THE LOGOTYPE
  6. DO NOT OUTLINE THE LOGO
  7. DO NOT SLANT THE LOGO
  8. DO NOT PRINT IN COLORS THAT ARE UNAPPROVED
  9. DO NOT REARRANGE THE COLORS OF THE LOGO