B2B Content Marketing is the best way engage with your prospects and audience.

Thank you for inquiring about FohBoh’s content marketing programs. We use a unique portfolio of social web properties that fully leverage the FohBoh B2B Foodservice Community and its extended reach to the foodservice industry. The following outlines three content marketing programs that we believe offer significant value to extend the reach of your company’s marketing program based on the FohBoh platform. We have three programs, each for a one month minimum term, with discounts beginning with a three month program cycle. 

Our programs are deigned to syndicate and distribute your content though our portfolio of social web channels, platforms, products that target our subscribers, connections and followers. You are responsible for providing all content, links and media assets. We distribute and syndicate according to a media calendar you establish across our foodservice industry web properties.

All programs are 20-days per month.

Basic - Program A 

$1,000 per month (3-month rotation - $2,500)

  • 60 (3 social media content inclusions/day)
    • Twitter: 24,600+ connections | 246,000+ people reach | 500,000+ impressions
    • LinkedIn: 18,000+ connections | 350,000+ reach
    • inFOH: 12,000+ subscribers | 50,000+ reach
  • Email blasts
    • Unbranded Email Blasts - 2 HTML email blasts linking to your relevant content

Premium - Program B 

$2,000 per month (3-month rotation - $5,000)

  • 100 (5 social media content inclusions/day)
    • Twitter: 24,600+ connections | 246,000+ people reach | 500,000+ impressions
    • LinkedIn: 18,000+ connections | 350,000+ reach
    • inFOH: 12,000+ subscribers | 500,000+ reach
    • Email blasts
      • Branded Email Blasts - 1 HTML email blasts linking to your relevant content
      • Unbranded Email Blasts - 4 HTML email blasts linking to your relevant content
    • inFOHAdvertising
      • Leaderboard (2 days per month)

Premium - Program C  

$3,000 per month (3-month rotation - $7,500) 

  • 160 (8 social media content inclusions/day)
    • Twitter: 24,600+ connections | 246,000+ people reach | 500,000+ impressions
    • LinkedIn: 18,000+ direct connects | 350,000+ reach
    • inFOH: 12,000+ subscribers | 500,000+ reach
    • Email blasts
      • Branded Email Blasts - 2 HTML email blasts linking to your relevant content
      • Unbranded Email Blasts - 6 HTML email blasts linking to your relevant content
    • inFOHAdvertising
      • Leaderboard (3 days per month)

Reach
We define “reach” as the total number of estimated unique Twitter users that tweets about the #searchterm were delivered to. “Exposure” is the total number of times tweets about the search term were delivered to Twitter streams, or the number of overall potential “impressions” generated. We always include #tags to ensure to deliver even the most more value per program.

True Reach
True reach measures how many people FohBoh influences both within our immediate network and across our web property followers’ extended networks. Our content is retweeted frequently and / or by people with a large number of followers which can make FohBoh’s true reach will be higher.

Amplification
Amplification is how much FohBoh and team, influences people in our network and our followers’ and members’ extended networks. This indicates how likely our followers, subscribers and members are likely to respond to published content.

For most of our advertising clients it’s all about engagement not CPM rates or click throughs on banner ads. The is why we only offer content marketing programs that leverage our subscribers, connections and followers (Total Audience) across all our  foodservice industry web properties. Amplification generally favors those who are very engaged with their audience. If you have fifty followers and one of them retweets you, this will give you a higher amplification score than if you have a hundred followers and seven of them retweet you.  Amplification and True Reach seem to somewhat balance each other out.

Moreover, we adapt to our client's SEO strategy and ensure your content is tagged appropriately on all FohBoh web properties.

Network Impact
We are 100% B2B foodservice industry focused and have been since our founding in 2007. We define our network impact as the total influence of our highly targeted foodservice industry audience – so we interact with key influencers and their network, so there is a higher likelihood the impact of your message will be higher.  And, with frequent social insertions, our audience becomes more familiar with a brand. 

Payment
Once you have selected the Program that works best for you, we’ll send you an I/O, asset request, link to a shared media calendar and an invoice for the Program you select and the term, (1,2 or 3 months). All programs are pre-paid.  We will be reserving inventory for your program and expect to interface periodically regarding updated content, content links, HTML assets to include in the program, etc.

Marketing services fees are only payable via PayPal. We will send an invoice to you via PayPal.

Please send us an email to advertising@fohboh.com with any questions you may have, and someone will contact you. 


Thank you.