Betty Patterson-del Sol is a revered floriculture instructor, lecturer and floral business consultant serving the Southern California floral industry and allied services.
Betty was retained as the Flower Show Coordinator at the Paul Ecke Jr.
Flower and Garden Show during the 2012, 2013, 2014, 2015, 2016, 2017 San Diego County Fair in Del Mar
Betty is uniquely treasured by her students, respected by her peers and appreciated by her clients who continue to depend on her for that uncompromising commitment, care and quality in everything she does. We hope you'll find her work on this web site just as valuable and rewarding.
As a credentialed instructor she holds seasonal classes at Southwestern College, Chula Vista, CA., MiraCosta College, Oceanside, CA., Palomar College, San Marcos, CA. Formal Classes included: Floral Design I, Floral Design II, Floral Design III, Masters Class, Wedding Design, Wedding and Event, Plant Identification, Portfolio.
Betty also provides advanced professional instruction geared to working industry service providers from corporate and wholesale florists to independently owned retail flower shop operators and staff. Her professional consultation goes beyond floral "how-to" and covers strategic best practice business topics such as sales, promotions, customer service, facilities and staff management.
Informal Instruction and Demonstrations
A tireless participant and dynamic speaker at many civic and charity events, she often delivers lively, fun and unique floral demonstrations for community and service organizations, garden clubs and private events. She is a long standing participant of that very unique floral event, "Art Alive" at the San Diego Museum of Art and when time permits, a favorite presenter with the Learning Annex, of San Diego.
She admits that much of her inspiration and rewards come from the hundreds of weddings and floral events that have booked her services over the years. For the bride to be, she uniquely and consistently provides warm and caring support at a most emotional and often stressful time. Her excellent interpersonal communication skills and proven ability to manage good relationships with clients, colleagues, staff and suppliers alike makes her an ideal partner to deliver the best possible event experience.
Professional Business Activity
In addition to her teaching and civic activities she is a business owner and manages a family-owned technology company which operates numerous online ventures including her online flower shop FlowersforYou.COM (in operation since 1998) and the site is a test bed for many of the concepts and ideas that play out in the global allied floral business.
For Betty, this web site is the culmination of many years of study, research and proven practical experience. Her purpose here is to reach beyond the classroom and the limitations of geography, time and physical space. In these pages Betty features her current students and student alumni who continue to excel in the field. This is a great open resource of talented individuals and dedicated professionals.