About Us

Established in 1985 by Bill Fiske and his daughter, Wendy, FIRM is a premier race production company based in Charlton, Massachusetts. As the largest race production company in the Northeast, FIRM produces top-notched triathlons, duathlons, and road races in New England, and has been recognized by USA Triathlon as the most experienced triathlon production company in the history of the sport.  

Despite its growth and place in triathlon history, Bill and Wendy keep FIRM focused on the athletes and the charitable organizations supported by monies raised at FIRM events. Each year this family-owned and operated organization enables more than 10,000 people to participate in triathlons while raising more than $250,000 for local charitable organizations.

Contact Wendy if you have any questions.

Email: wendy@firm-racing.com

Mailing Address: 19 Deer Run, Charlton, MA 01507
Phone: 508-434-0123  (during off season, please contact via email)
Fax: 508-434-0121