Recent Publications

Gensler, S & Böhm, M (2006), Kanalwahl in einem Multikanalumfeld, Thexis – Fachzeitschrift für Marketing, p. 31-36

Böhm, M (2006), Customer Channel Migration, Dissertation Thesis

Gensler, S, Skiera, B & Böhm, M (2005), Einsatzmöglichkeiten der Matching Methode zur Berücksichtigung von Selbstselektion, Journal für Betriebswirtschaft, 55, p. 37-62

Work in Progress

Gensler, S, Böhm, M, Leeflang, P & Skiera, B, A Comparison of Different Methods to Separate Treatment from Self-Selection Effects: The Case of Online Banking, under review at International Journal of Research in Marketing

Böhm, M & Gensler, S, Evaluating Channel Migration Activities: A Case of Banking Customers, under review at Journal of Retailing

Böhm, M & Gensler, S, Are Multi-Channel Customers More Profitable?, submission intended to Marketing Science

Böhm, M, Downarowicz, A & Romero del la Fuente, J, Customer Portfolio Management: Finding the Balance between Risk and Return, submission intended to Journal of Marketing

Böhm, M & Maydeu, A, Impact of Loyalty Program Adoption on Share of Wallet, intended submission to Journal of Marketing