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Elm Innovations

Elm is a mobile phone application that allows all smartphone users to donate currency to a charity or non-governmental organization of their choice by simply rounding up the purchases on a registered credit card. Elm's innovative "round-up" system expands donor base by eliminating the income discrimination hurdle associated with philanthropy. Individuals of any age, demographic, and income status can now donate to a charity of their choice even if it's in the most marginal amount.