Brief Company History

Starbucks originally started in 1971 by Jerry Balswin, Gordon Bowker, and Zev Siegl, with it's first shop located in Seattle's historic Pike Place Market. From this location, Starbucks sold high-quality whole coffee beans, dark-roasted in small batches, the European way. 

The name of Starbucks was chosen in honor of the coffee-loving first mate in Herman Melville's Moby Dick, and, because they thought the name evoked the romance of the high seas and the seafaring tradition of the early coffee traders. The current company logo, is a twin-tailed siren, from Greek mythology, encircled by the store's name.

In 1982, Howard Schultz, the now celebrated CEO of Starbucks, joined as director of retail operations and marketing. Two years later, Mr. Schultz convinced the founders of Starbucks to test the coffeehouse concepts in their downtown Seattle store, where the first Starbucks® Caffe Latte was served.

In 1987, Howard Schultz led a group of investors that purchased Starbucks from its' founders. Since then, Starbucks has become the premier roaster and specialty coffee retailer in the world. Currently, there are 18,000 stores in 62 countries. 

Along with selling high quality coffee beans, Starbucks offers a variety of speciality coffee drinks, teas, hot chocolate, merchandise and a limited menu selection of food items. Their stores offer a clean, relaxing atmosphere with free wifi for customers. 

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Source

Starbucks website. (2013). Starbucks Company Timeline. Retrieved Oct., 22, 2013 from    
       http://globalassets.starbucks.com/assets/e56b2a6b08244aaab0632dc6ac25ad0d.pdf

Wilma, D. (2000, January 1). HistoryLink.org. Essay 2075. Retrieved Oct., 22nd, 2013 from 
       http://www.historylink.org/index.cfm?DisplayPage=output.cfm&File_Id=2075
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