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Apple Core Values

Tim Cook on Apple core values


  • We believe that we’re on the face of the Earth to make great products.
  • We believe in the simple, not the complex.
  • We believe that we need to own and control the primary technologies behind the products we make.
  • We participate only in markets where we can make a significant contribution.
  • We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
  • We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
  • We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.

Compensation of Apple’s leadership team, 2011


   Salary  Stock awards Non-equity incentive plan compensation   Other   Total
Timothy D. Cook $900,017 $376,180,000 $900,000 $16,520 $377,996,537
Peter Oppenheimer 700,014
700,000 16,129 1,416,143
Eduardo H. Cue 607,704 51,852,000 444,615 48,656 52,952,975
Scott Forstall 700,014
700,000 16,513 1,416,527
Ronald B. Johnson 700,014
700,000 16,129 1,416,143
Robert Mansfield* 700,014
700,000 16,129 1,416,143
Philip W. Schiller* 700,014
700,000 16,129 1,416,143
D. Bruce Sewell* 700,014
700,000 16,129 1,416,143
Jeffrey E. Williams* 700,014
700,000 16,129 1,416,143
Total



$440,862,897

Source:  Information for Cook, Oppenheimer, Cue, Forstall, and Johnson come directly from Apple's Proxy Statement for 2012 Annual Meeting of Shareholders, Jan. 9, 2012, page 30.

*Information for Mansfield, Schiller, Sewell and Williams is not explicitly provided by the proxy but language on page 29 suggests equivalence in payments among members of the executive team; thus their compensation is assumed to be the same as Oppenheimer's.


Estimated compensation of Apple’s leadership team, 2012


   Salary Stock awards (to date) Non-equity incentive plan compensation   Other   Total
Timothy D. Cook $1,400,000
$1,400,000 $16,520 $2,816,520
Peter Oppenheimer 800,000 59,611,500 800,000 16,129 61,227,629
Eduardo H. Cue 800,000 39,741,000 800,000 16,129 41,357,129
Scott Forstall 800,000 59,611,500 800,000 16,513 61,228,013
Johnson/Ive*




Robert Mansfield 800,000 59,611,500 800,000 16,129 61,227,629
Philip W. Schiller 800,000 59,611,500 800,000 16,129 61,227,629
D. Bruce Sewell 800,000 59,611,500 800,000 16,129 61,227,629
Jeffrey E. Williams 800,000 59,611,500 800,000 16,129 61,227,629
Total



$411,539,807

Sources: Apple Inc., Proxy Statement for 2012 Annual Meeting of Shareholders, Jan. 9, 2012, pages 16, 29-30.  Josh Lowenstein, "Apple gives most of its top execs $60M bonuses," CNET News, Nov. 4, 2011.  Salary levels are from the proxy.  Stock awards are valued at the closing price of Apple stock on Nov. 2, 2011.  Incentive compensation is assumed to be equal to salary level though it may be twice that.  Other is assumed to be same as in 2011.

*Ronald Johnson left Apple on Oct. 31, 2011.  Jonathan Ive is now listed as a member of the leadership team on the Apple website.  Absent more formal information, compensation for these individuals was not estimated.


http://www.epi.org/publication/apple-executives-pay-foxconn-workers/


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