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Reach 10,000 'Sliver on the River' readers 
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FROM THE EDITOR
If it hasn’t been obvious so far, it most definitely will be this fall — riverfront events are back, in-person, with some exciting, expanded offerings.

I chatted with Marc Pasco about the return of Shimmer on the River and HarvestFest. In between those events, though, is a new one — West Riverfront Block Party. From the sounds of it, it is going to be an epic one-day festival that best exemplifies the incredible riverfront offerings and its ability to bring the community together. 

There is no need to register. Just show up and celebrate. “With the pandemic getting better and restrictions cut back, we wanted to have an event for the riverfront community,” he said. 

There hasn’t been a HarvestFest on the Dequindre Cut since 2018. In 2019, a similar festival took place at Valade Park. And in 2020, all in-person events were canceled. For the first time in three years, the pedestrian greenway will host family-friendly Halloween fun, like trick-or-treating and pumpkin picking. Like Shimmer on the River weekend, HarvestFest is also getting an expansion — in the form of an enormous Food Truck Rally. Marc advises visitors to bring their appetites this year, because there will be something for everyone.

Another huge event is coming to the riverfront — the Susan G. Komen Race for the Cure. After years at the Detroit Zoo and then Comerica Park, the fundraiser to end breast cancer is officially moving to Milliken State Park.

The route will start near where the Dequindre Cut meets Atwater St. and take participants throughout the park. Jaye Sciullo, Executive Director of Great Detroit - Susan G. Komen, said that scoping out a site for the 30th Race for the Cure was the greatest day she’s had in a long time — and made for an easy decision. Our riverfront will host the expected 4,000 participants.

It’s an event that does vital work in policy making, financial aid and research, and its energy is palpable. “The love, the support, the kindness,” says Adrienne Lenhoff, “You have to experience it to understand it.” 

I hope to see you there!

Lauren McGregor
Editor
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Lastly and as always, we would like to thank all the businesses, advertisers, individuals, clubs and organizations that have supported us in this new venture. Not only are you showcasing your business in a quality magazine, you are also proudly declaring your support for Detroit and the “Sliver on the River.” 

Further, the kind words and compliments we have received have helped spur us on to make every issue of Detroit River Living even better than the last — a stand-alone work of art.

We must also thank the residents and 50-some apartment/condo buildings and complexes and nearly a dozen retail and store locations — including the food court at the RenCen — that have allowed us to place magazine racks in their precious space. We were gratified to see the magazines being picked up immediately and having to be restocked! (A complete list of magazine locations may be found on our website, www.detroitriverliving.com.)

John Minnis
Publisher 

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For a copy of our rate card, click here. To see a copy of our current issue, click here. Flip version: tug at corners or use right or left arrow keys to change pages.)

Publishers John and Terry Minnis look forward to discussing our exciting new magazine and business venture with you! Call us at (313) 640-8955 or send email to publisher@detroitriverliving.com!