Chapter 8 Customer Schematic

  • CxC Matrix DIY* (Do It Yourself)
  • Five quick steps to building your company’s CxC Matrix:
  • CxC Matrix development tips
  • CxC Matrix Reporting—Alerts and Alarms

A. Start with Customer Life Stage

B. Add Customer Contact Channels

C. Inventory which channels you currently use

D. Plot Customer Paths
E. Examine & Manage Monetized Customer Contact Detail