Chapter 7 9 Treatments per Contact

  • You (should have) had me at “Hello”
  • Identify Customer
  • Message allocation from segmentation to syndication
  • Customize and Personalize Messages at the Right Cost-justifiable Level
  • Combine customer knowledge, technology, and creativity for customer-centric messages
  • Selecting messages from segmentation to monetization to syndication
  • Geographic Segmentation
Comments