Customer Worthy #1 Guide for Customer Experience by Michael R. Hoffman

  • Optimize Customer Value Realization
  • Monetize Customer Experience
  • Prioritize Grow Customer Satisfaction
  • Visualize Customer Experience Enterprise-Wide
Leverages every customer contact across every channel to grow customers and grow business.

Your company's guide to getting more customers NOW!

Customer Worthy provides a shortcut to understanding and managing customers and cleverly depicts customer experience from both a customer's viewpoint and a company viewpoint. 

"Customer Worthy will totally change the way you think about customers. And be careful, it will also change the way you look at companies when you are the customer - some of that is downright scary."

"Customer Worthy is a must read management book whether you have 30 customers or 30 million customers".

"The CxC Matrix in Customer Worthy changed the way we speak about and plan for customers across our company. The Think Like a Customer Method isn't just different and trendy - it works!"

Customer Worthy delivers a customer strategy toolkit for 
      •  Marketing
      •  Sales 
      •  Technology
      •  Operations
      •  Service
      •  Legal
      •  Finance
      •  Executive Management
      •  Customer Experience

Recent Announcements

  • Free Customer Worthy Book pdf Download Customer Experience & Digital Transformation Guide Downloaded over 5,000 Times and Helping Companies Grow 20% Per AnnumHow do you get the most value out of every customer?Leverage every customer contact and maximize the ...
    Posted Dec 29, 2015, 7:48 AM by Michael R Hoffman
  • Irked: Return on Marketing Remains Elusive ... No, Really??? This is not rant on marketing or banking or big data or IT but  this article in American Banker  is still bothering me on this Saturday morningbecause I'm ...
    Posted Sep 20, 2014, 7:54 AM by Michael R Hoffman
  • NSA Not the Only Ones Spying On You: Customer Privacy is nothing to kid about Customer NSA Not the Only Ones Spying On You Customer Worthy Chapter 11 Customer Privacy is nothing to kid about Satellites watch your house, your office, and your children’s school ...
    Posted Jun 11, 2013, 7:05 PM by Michael R Hoffman
  • Customer Service, Turning a Necessary Evil into a Pleasure Thanks to Hurricane Sandy, customers, like me, are trapped in an unavoidable maze of customer service nightmares: power company, cell phone company, cable company, FEMA, credit card, mortgage, town government ...
    Posted Dec 12, 2012, 11:24 AM by Michael R Hoffman
  • Can You See Customers Smiling in Big Data Cloud "Big Data" is the current buzz word in technology and analytics circles - being one of CIO's top issues on Gartner's 2012 technology forecast and frankly, coming up in ...
    Posted Jul 12, 2012, 12:49 PM by Michael R Hoffman
Showing posts 1 - 5 of 22. View more »

Buy Michael Hoffman’s book, Customer Worthy: Why and how everyone in your organization must Think Like a Customer, by clicking on the Amazon affiliate link below.

List Price:$49.95 USD
New From:$45.00 In Stock
Used from:$9.79 In Stock

buyamzon button Bank Marketing Association presentation on customer service by Michael Hoffman of Client X Client

Customer Worthy

Hoffman speaks to executives about the untapped value of customer experience. 

How to choreograph each customer contact for optimal value across every channel, in-person, web, social, electronic, third party - even signage and events.

Customer Experience is Under Performing Asset

Customer Experience is an Under Performing Asset

Michael R Hoffman outlines how CxC Customer Experience Matrix monetizes each customer interaction and exposes untapped revenue opportunities.

Customer Worthy Turns Complainers into Advocates

Customer Worthy Example Turns Complaints into Adocates

Hoffman tells story of how customer service agents turned customer complaints into new sales and delighted customer advocates.