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The Survey Research Handbook (Alreck)

 
 Author(s)  Pamela L. Alreck, Robert B. Settle
 Title  The Survey Research Handbook
 Edition  Second Edition
 Year  1995
 Publisher  Irwin/McGraw-Hill
 ISBN  0-256-10321-6
 Website  http://catalogs.mhhe.com/mhhe/home.do
 book link
 




Table of Contents

PART ONE: Planning and Designing the Survey

Chapter 1: Initiating a Survey

Chapter 2: Planning the Project

Chapter 3: Designing the Sample

 

PART TWO: Developing Survey Instruments

Chapter 4: Composing Questions

Chapter 5: Creating Item Scales

Chapter 6: Building Questionnaires

 

PART THREE: Collecting and Processing Data

Chapter 7: Self-Administered Surveys

Chapter 8: Collecting Interview Data

Chapter 9: Processing Data

 

PART FOUR: Interpreting and Reporting Results

Chapter 10: Describing Data Distributions

Chapter 11: Measuring item Interactions

Chapter 12: Reporting the Information

 

Appendix

A: Conducting Focus Groups

B: Conducting Experiments

C: Presenting Survey Results

 

GLOSSARY

INDEX







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