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Testing 1-2-3 Experimental Design in Marketing and Service (Ledolter)

 Author(s)  Johannes Ledolter, Arthur J. Swersey
 Title  Testing 1-2-3 Experimental Design with Applications in Marketing and Service Operations
 Year  2007
 Publisher  Stanford University Press
 ISBN  978-0-8047-5612-9
 book link
Data sets are available in zip format at this link.

Table of Contents

Chapter 1  Introduction

Chapter 2  A Review of Basic Statistical Concepts

Chapter 3  Testing Differences Among Several Means:
  • Completely Randomized Experiments
  • Randomized Complete Block Experiments

Chapter 4  Two-Level Factorial Experiments

Chapter 5  Two-Level Fractional Factorial Designs

Chapter 6  Plackett-Burman Designs

Chapter 7  Experiments with Factors at Three or More Levels

Chapter 8  Non-orthogonal Designs and Computer Software for Design Construction and Data Analysis

Appendix - Case Studies



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