1 Dr. Carlton B. Goodlett Place
San Francisco, CA 94102
Friday, September 19, 2014
On September 19th, 2014, Consumer Reports is holding an all-day labeling event at San Francisco's City Hall, which will be hosted by Dr. Urvashi Rangan, the Executive Director of Consumer Reports Food Safety and Sustainability Center.
The event will cap a three-month campaign to kill the very misleading natural label and spread awareness about true sustainable production practices like fair trade, animal welfare and organic -- and the claims in those areas that truly meet consumer expectations and those that don't. Unlike the natural label, credible labels are underwritten by meaningful practices and are verified, which advance the overall safety and sustainability of the food system and marketplace.
Our surveys consistently show that a large percentage of consumers don't know the difference between meaningful labels and those that aren't, including "natural" which leads consumers to pay more and get less than they expect. Our results also show that credible labels cannot effectively compete in the marketplace amongst all the "green" noise.
Panel Sessions - Click to view complete details on the PANELS.
- Raising Animals with True Welfare
- Farmworkers and Fair Conditions
- Sustainable Food Production – Where we have come from and where we are headed
- America’s Most Wanted Labels: Creating True and Meaningful Demand
Jim Cochran |Colette Cosner | Carter Dillard |Tara Duggan| Andrew Gunther |Will Harris | Leslie Hatfield |Clare Leschin-Hoar | Dolores Huerta |Patty Lovera | Marty Mesh | Michael Sligh | Paul Willis