Dr D Malmarugan  B.E., M.B.A PhD,

                                                      Associate Professor,
                                                      Master of Business Administration.
                                                      E-mail ID:malmarugan.d@cmrit.ac.in
                                                      Mobile No: +91-9994227611
Experience (Only for Professors and Associate Professors)

Dr D Malmarugan, is an Academician with Professional Expertise in Research, Consultancy and Training.He is working as Associate Professor in CMRIT, Bangalore, India.His experience of about 24 years is a judicious mix of Industry, Entrepreneurship and Teaching.His Doctoral degree is from QS world ranked Institution- VIT. He is Member of The Chartered Institute of Marketing, London, UK.He has handled many Research Projects as Principal Investigator. He has coordinated Training Program for ONGC executives.He has publications in scopus indexed journals which are cited in refereed journals.

Details of Research Publications:


Edited Books

1. Malmarugan, D. (2010), Impact of stress on employee performance, chapter in Edited Volume, New Delhi, Excel India.


2. Malmarugan, D.(2010), Compatibility of Retail Store image with shopping style of consumers for Apparel Retailing, chapter in Edited Volume, New Delhi, Excel India.


3.Malmarugan, D.(2010),A model of consumer behavior in ready to wear apparel, chapter in Edited Volume, Chennai ,SciTech Publications.


4.Malmarugan, D.(2010),Study on Process improvement to reduce newly launched Product failure,chapter in Edited Volume, Chennai,Anuragam.

5.Malmarugan, D.(2010),Marketing strategies for kids wear, chapter in Edited Volume, Chennai,Anuragam.


6.Malmarugan, D.(2009),Lesson notes for Product and Services Marketing course for MBA program of Annamalai University, Chidambaram ,Directorate of Distance Education.


7.Malmarugan,D.&Elangchezhian,K.(2006),A Framework for Measuring Effectiveness of CRM, chapter in Edited Volume CRM in Telecom Concepts and cases, ICFAI university Press, Hyderabad.


Journals(International-Referred and Peer reviewed)


1. Malmarugan,D.(2008),Ethics as an innovative approach to better internal marketing, Innovative Marketing ,4(2)-SCOPUS INDEXED JOURNAL.1 citation.

Cited by. Smitha.R,Preeja ,Aparna B.M(2014), a study on reasons behind organizational silence,zenith International Journal of Multidisciplinary Research,vol.4 (7) .


2. Malmarugan,D.(2008),Strategic model for predicting customer’s intention to purchase apparel online, Innovative Marketing-SCOPUS INDEXED JOURNAL ,4(1).2 citations.

Cited by Jessica W.P.(2015), Factors Affecting Customers Online Search Intention and Online Purchase Intention using Social Networks: Case Study of Online Shop on Instagram ,HCTL Open International Journal of Technology Innovations and Research (IJTIR), iBuss Management Vol. 3, No. 2.

Cited by Priyanka .K, Syed H. A.,(2015), The Scenario of Marketing Innovation in FMCG Sector, The Scenario of Marketing, Volume 14.

3. Malmarugan,D & Sankaran,H/(2007),Referral Marketing-An Innovative Approach in Management Education, Innovative Marketing-SCOPUS INDEXED JOURNAL, 3(2).


Journals(National-Referred and Peer reviewed)


1. Malmarugan,D.(2009),Online for Apparel: Customer’s Smile, SCMS Journal on Indian Management, VI(1)=SCOPUS INDEXED JOURNAL.

2. Malmarugan,D.(2008),Referral Marketing in Management Education: An Overview, SCMS Journal on Indian Management, V(1)-SCOPUS INDEXED JOURNAL.


3. Malmarugan,D.(2008),Influential power of Word of mouth for Purchase of Sarees, Indian Journal of Marketing-SCOPUS INDEXED JOURNAL, XXXVIII(6).2 citations.

Cited by Kumuda, A.& Rizwana,M.(2013),Study on Consumer Awareness about Handloom Products with Special Reference to Erode District. Journal of Marketing and Consumer Research vol1.

Cited by Rajamohan,S. &Chandrika,S.(2014),impact of wom on urban women – an Indian context,International conference on management and information systems august 4-6.


4. Malmarugan,D.(2007),Customer Expectation of Service Quality in online purchase of apparel,Journal of Textile Association,68(4).

Invited Talks

Events Attended

Particpant Centered Learning(PCL)Case based Teaching Methods-conducted by Harvard Publishing, a unit of Harvard
University and IIM Indore at Tata management training center Pune during 11-13th of march 2012.Prof W.Emmons of
Harvard Business School and Dr.N.Ravichandran of IIM Indore were the chief resource persons