Extract Optimum Value from Each 
Customer Contact

CxC Grow Revenue in Every Contact


Matrix™ Exposes Revenue Opportunities

                             & Cost Savings Client X Client

Customer Experience Services:

  • Enterprise Customer Strategy Assessment
  • Digital Transformation
  • Customer Experience Scorecard
  • Competitive Customer Experience Scorecard
  • Innovation Services
  • Customer Analytics
  • Data & Information Monetization
  • Executive Coaching
  • Enterprise Customer Experience Training
  • Customer Worthy Mentor Program

Why executives and investors praise the CxC Matrix:

  • Foundation for Customer Centric Culture
  • Monetizes Customer Experience
  • Delineates Each Employee's Role in Customer Experience
  • Aligns Stakeholder Objectives with Customer Value to Achieve Company Goals
  • Aligns Customer Strategy with Operations, IT, Marketing, Sales, and Service
  • Embeds Customer Value Optimization in Customer Processes, Systems, Reporting

CxC delivers the methodology and tools featured in "Customer Worthy, Why and How Everyone in Your Organization Must Think Like a Customer" to help companies dramatically improve financial performance client x client.

The core concept is to “Think Like a Customer”, meaning to understand each contact from the customer’s point of view. The book explains how to use the Matrix to document contacts throughout the customer life cycle, allowing companies to systematically visualize, analyze, monetize, prioritize and ultimately optimize each interaction. It shows how to extend the Matrix to the departmental and system view of each contact, giving companies a roadmap of the steps they must take to execute on Matrix concepts.
 - David Raab, CustomerExperienceMatrix blog


Why Use Us

Our clients benefit from incomparable customer understanding that is actionable and measurable. 

The CxC Matrix is a framework for companies to link strategy to customer activity, resources and technology. The Matrix lets companies assess  business success  measured by impact per customer.  

Our Experience Shows

Multi-industry expertise benefits clients leveraging best practices across financial services, retail, publishing, new media, membership organizations, technology, communications, non-profits, government and business to business.

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