Yu-Kai Chou

Yu-Kai Chou

President, Octalysis Group


Yu-kai Chou is an Author and International Keynote Speaker on Gamification He is the Original Creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is the Founder of The Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Stanford University, Accenture, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more.

Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2014, Yu-kai received the award of "#1 Gamification Guru" by the World Gamification Congress based in Spain, as well as the UK-Based organization Leaderboarded. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as eBay, Huawei, Fidelity, AIG, Verizon, HP, Cisco, Wells Fargo, and more. His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more.

Yu-kai is a Board Director for Morf Media, a gamified training and learning platform. He is also a Board Advisor for many organizations and companies through out North America, Europe, and Asia, including BALANCE Edutainment (creators of Pacha’s Pajamas), Loki Studios (creators of Geomon and sold to a Yahoo), The Catch (Gamified Dating Site), Plug.DJ, Lucky Diem, and many more.


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