Colors & Patterns

Adobe has made it very easy to create custom color swatches and patterns in Illustrator. Creating and adjusting colors can tie your design together. Patterns can add texture and detail that really make objects pop.

  1. Clouds Exercise
    • The cloud exercise begins to explore ideas related to color (invert, compliment, etc.) as well as solidity our abilities with the Pathfinder and Align windows.
  2. Color Guide - Using the Color Guide window, we can see changes using the color wheel.
  3. Defining Patterns - Any selection in Illustrator can be made into a pattern. Making a couple copies can be easily done with the Alt tool, but to keep order of LOTS of copies, making a pattern is preferred.
  4. Adjusting Patterns - Scaling, moving and rotating patterns within shapes

Color Terms
  1. Color PowerPoint - Using the link, create and give a presentation over color terminology.
  2. RGB vs. CMYK - There are only two real color models that we'll use in this class. Knowing which to use when is important and explained on the PDF below. Just think: how is this going to be viewed? On a screen (phone, tv, computer) OR in-person (printed on paper like a poster, flyer, business card, etc.)?
  3. Swatch Libraries - Adobe has made lots of things easier for graphic designers in their applications. One of the best is the Swatch Libraries (View > Swatch Libraries >). Instead of hunting for that perfect __COLOR__ related to __TOPIC__, Adobe has created small libraries of colors that they feel relates to a variety of topics/purposes.
  4. Paint Store Flyer

Color Terms:

  • Alpha/Opacity

Images fall under multiple different color modes. Color modes have different purposes: some are for printing and others for computer-viewing and to post online. Adobe Systems, the company behind Photoshop and Illustrator, has this information on color modes.

According to Adobe, the color modes can be broken down like this:

  • RGB: "RGB images use three colors, or channels, to reproduce colors on screen."
  • CMYK: Cyan, Magenta, Yellow, Black: "Use the CMYK mode when preparing an image to be printed using process colors."
  • Grayscale: "Grayscale mode uses different shades of gray in an image. ... Grayscale values can also be measured as percentages of black ink coverage (0% is equal to white, 100% to black)."
  • Indexed color: "Indexed Color mode produces 8‑bit image files with up to 256 colors. ... Although its palette of colors is limited, indexed color can reduce file size yet maintain the visual quality needed for multimedia presentations, web pages"