About BPBP

Design is a Powerful Tool for Change


At Bridgeable, we are passionate about creating experiences that matter through research and design. 

Through qualitative research, we develop deep understanding of needs, focusing on people and the nuances of their interactions and experiences. Armed with this insight, we seek out inspiration in the world’s art, culture, and technology to push the envelope and create innovative solutions.


It’s not a predictable process —or an easy one —but design is a powerful weapon that allows us to move the needle on difficult problems. 

As much as we believe in a design approach, we know that it’s sometimes hard to launch a design-based project.  Because we begin our quest for understanding from a place of discovery, open to all opportunities that may arise, starting a design project can feel like a leap of faith.  Especially for not-for-profit and public sector organizations, the risk and uncertainty can make it difficult to find budget and build buy-in. 




That is why we created the Bridgeable Pro Bono Program. 

The BPBP gives organizations an opportunity to try a design approach and see first-hand the kind of value it can deliver, without the financial risk of a paid project. We work with participating organizations to define a Service Design Sprint project that achieves meaningful progress on your challenge. The project will be used in our marketing materials and integrated with our 'designership' internship program, which allows us to waive our professional fees.


The BPBP exists because we want to effect meaningful change in our community. Do you?

The possibility of making a positive impact on people’s lives is the reason everyone at Bridgeable comes to work in the morning. If your organization stands to benefit in this way from a design approach, please tell us about it. Applying is easy and we can’t wait to hear from you.



What makes a good design challenge?

How might we engage young Canadians in understanding and accessing financial services?
How might we deliver many different tools and services in a consistent way that engages our clients and improves outcomes?
How might we help people with mental illnesses pursue self-employment?


Human-centred design is a multidisciplinary, creative approach to problem solving that starts from a deep and detailed understanding of people and their unmet needs. 

Many different types of problems can successfully be addressed with a design approach, but for BPBP, we are most interested in challenges with specific characteristics:

  • Systemic: A challenge that involves many stakeholders with competing agendas, and many moving parts that need to fit together.
  • Human-centric: People are at the centre of your problem — you need to understand their interactions and experiences in order to tackle your challenge.
  • Wide-reaching: Your problem affects a wide cross-section of the community, either directly or indirectly.
  • Ambiguous: Although everyone agrees there is a problem to be solved, you have difficulty developing a clear definition that everyone agrees with.
  • Experiential: You don’t know what the solution will look like, but you suspect it will involve multiple different services, software, objects, and people. We're especially keen to work on projects with a digital component.
  • Novel: Nobody you have talked to has encountered something quite like this challenge; it is essentially unique, and will require innovation to solve.
  • Social-minded: Although cost savings or revenue generation may occur, your primary objective has an element of social welfare.



Subpages (2): How It Works Past Projects