Mapping, profiling and benchmarking the common strengths of the ELAt region as a whole and the ELAt sub-regions contribute to the process of strategy development and fuels marketing and communication. From the viewpoint of cluster development the need is expressed for pre-competitive joint promotion/marketing and the disclosure of information on industrial suppliers by (links between) databases and search engines.
Mapping ELAt is about mapping clusters with the aim of finding ‘gaps’ in the value chain and supply chains. It means mapping the number of companies, institutes, fields of excellence, competences and networks. This is not only desk research but also investigation by interviews.
Mapping is important. On the one hand, a lack of transparency of the available resources in ELAt has been observed. As a result, (clusters within) regions are separate systems and the available potential is not being used. On the other hand, there is more need for brokering and matchmaking because of an increased demand for external expertise and suppliers. Mapping can provide the necessary information, which subsequently provides input for action that solves the two observations above. An additional reason for mapping is that it serves inter-organisational collaboration and creates content for marketing and communication.
- Mapping and publishing (online) of ELAt macro-economic and innovation rELAted indicators on ELAt and sub-regional level
- Opening up and extending cluster-based knowledge and supply chain databases (ref. clusters) and fields of expertise like High Tech Systems, Automotive and LifeTec
- ELAt level company and cluster profiles on website
- The creation of an ELAt portal
- Event calendar
- ELAt area, clusters and organisations as subject of research (OECD, EU, WEF, multinational consultants, etc) on knowledge economy, entrepreneurship and innovation