Markku Raittinen is the Master Taster for Finlandia Vodka Worldwide, the maker of the world’s first premium, international vodka. Markku manages the Drinks Strategy execution of Global Finlandia Vodka brand building programs, including the Finlandia Vodka Cup, Finlandia Midnight Sun, and Homeplace Marketing at Finlandia Vodka’s winter cottage in Finnish Lapland. He hosts bartenders and international guests during Homeplace visits and manages supplier relationships related to the Homeplace visits.
Markku has 26 years of experience in the hospitality and spirits industries and for the last 14 years has worked for Finlandia Vodka. Previously he worked as a bartender and restaurant manager for the Silja Line cruise ships and for restaurants in Finland. His bartending skills earned him a prestigious gold medal in the 1992 Cocktail Olympics in Toronto.
Markku studied Marketing at the Institute of Marketing in Helsinki and he received his eMBA in 1998 from Haaga Polytechnic Institute in Helsinki.
Markku was born in 1962 in Helsinki, where he still lives. He has one son. Markku’s hobbies include golf and spending time outdoors.
Markku’s favorite Finlandia Vodka drinks are:
4 cl Finlandia Vodka
4 Lime Wedges
Finlandia Easy Breeze
4 cl Finlandia Grapefruit Fusion
12 cl Cranberry Juice
4 cl Finlandia Lime Fusion
1,5 cl Apple Juice
0,5 cl Green Apple Syrup
Finlandia Vodka Worldwide Ltd (FVW) is owned 100% by Brown-Forman Corporation, a diversified producer and marketer of fine quality beverage alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, and Korbel California Champagnes.
Keep your judgement pure. Drink responsibly.
©2008 Finlandia Vodka Worldwide Ltd., Helsinki, Finland. Finlandia Vodka 40% Alc