The Ongoing Power of Print

A well-crafted print or direct mail campaign is still among the highest performing direct marketing methods available. It’s a tangible, brand-enhancing medium that drives action — such as visiting a website or reaching out for information — and ultimately leads to a conversion.

As effective as a print or direct mail campaign can be, it’s only one tool in the modern marketing arsenal. Marketing is most effective when delivered regularly, consistently, and across multiple forms of media. Enter the realm of social media.

Print + Social Media = Growth

Take the effectiveness of a targeted direct mail campaign, then plug that into the unlimited reach of social media. Not only can you drive business from your offline mailing list, but now it’s expanded to reach your entire social sphere. And with the added ability for your social network to share with their followers and so on, there’s unlimited potential when you combine print and social media marketing using Custom Xpress.

Introducing Xpress Links

Xpress Links makes connecting print and social media marketing efforts easy. Simply complete a print or direct mail campaign, customize your hosted campaign webpage, and share with your social media sphere. Your campaign is then hosted at no cost for 90 days. Xpress Links has the potential to take your print marketing where it’s never gone before!

Xpress Links: How It Works:

1. Customize. Create a compelling headline, craft engaging copy, activate your campaign’s webpage, and start sharing!

2. Share. Xpress Links shares your message with audiences on the most common social media platforms.

3. Grow. With the limitless potential of social media that allows followers to share a campaign on your behalf, your marketing can continue to grow, driving leads and referrals.

To login to your Xpressdocs account, click here. For more information on Xpressdocs, Bean Group's exclusive print vendor, click here.