Faculty/Staff Profile

Instructor Bio

Bonnie Spanogle is the District Marketing Manager at Austin Community College.

An expert in Austin media and creative street-level promotion, she is responsible for the non-profit college's advertising and wears many hats, including budget planner and media buyer, content strategist, SEM manager, logistics consultant, contracts-and-jargon translator and logo cop. She also manages trademarks, brand standards and merchandise licensing for the ACC District.

Courses offered:

• • Principles of Marketing

  • Advertising for Small Business

  • Market Research for Small Business

  • Networking, Customer Relationship Management, and Sales

Marketing and Advertising are also offered as part of the Small Business Series (BUSG-1023).

Bonnie loves learning and solving problems while working with small businesses, non-profits and creative people.

"Teaching classes through ACC Continuing Education allows me to do all of those things at once," she says, "and I strongly believe that Austin's small businesses keep our city liveable, unique, and connected".

Ms. Spanogle joined the staff of Austin Community College in 2001 while taking a break from an exciting yet under-insured career in the music business. ACC exemplifies the Austin spirit, and is the original home of Keep Austin Weird*...

so she stayed.

Drawing from a wealth of experience in different roles and industries, her background allows her to combine university-level theory and practical examples into short courses that fit your schedule.

Specialties include writing and branding, marketing strategy and planning, event production, contract negotiation, creative business analysis and general troubleshooting.

• • Previous job titles have included Regional Sales Manager, Publicist, Media Director, Art Director, Buyer, and Payroll Manager. Bonnie has worked as a freelance writer, market researcher and small business advisor, band manager, agent, and concert production manager.

• Past employers include:

  • South by Southwest Music Festival

  • New West Records (home to the Old 97's, Tom Morello, John Hiatt, Steve Earle, ACL Live series, the Academy Award-winning Crazy Heart soundtrack and many more.)

  • Doolittle Records (the Bottle Rockets, Slobberbone, Trish Murphy)

  • Big River/Evening Star Concerts

  • First Market Research

  • Cheapo Records, MusicMania, Record Roundup, Front Row Seat Inc.

When she isn't busy managing successful ad campaigns and juggling deadlines, she enjoys jewelry-making, music, and hanging out with her two Catahoulas.

email: bspanogl@austincc.edu

* Did You Know that the saying "Keep Austin Weird" was created by an ACC librarian? "Austin Journal; A Slogan Battle Keeps Austin Weird". The New York Times (December 8, 2002).