Module 5: Personal Branding

Create Personal Branding

                                   Purpose: Showcase abilities using social media.

Tips:
WEBSITE
  • Choose an existing template or purchase space at a low cost (weebly.com, bravenet.com, pages.google.com). 
  • Complete your Profiles: Be consistent and thorough with profile information across all website and social media networks. This can make a huge difference in the effectiveness of a professional brand.
  • Design: Make certain that colors, backgrounds, formatting, logos, and information in the profile are a professional representation.

FACEBOOK
  • Privacy Settings: Set the privacy settings appropriately for the intended audience., It is often a good idea to enable content only for certain people. One recommendationis to turn the tagging setting off for photos and videos in order to maintain control over the timeline wall.
  • Facebook profiles should always appear professional.
TWITTER
  • Keep tweets professional.
  • Tweet often: keep any online presence alive and up-to-date.
  • Marketing on Twitter: Add a Twitter account in an email signature, website, email newsletters, business cards, in contact information for presentations and whenever guest posting on blogs.

LINKEDIN
  • Know how to use it: Serves as an online resume, cover letter, reference, and contact list with other professionals.
  • Engage: Update status regularly, reply to messages promptly, and engage the network by replying to threads in discussions and statuses.

Campus2Careers
  • Know how to use it: Serves as an online resume, cover letter, reference, and contact list with other professionals.
  • Use what is available: Create a portfolio with C2C that is specific for APT students connecting students with APT Industry Partners: aptjobs.org.

Tasks:
  • Use How to Build Professional Student LinkedIn Profile Checklist.
  • Use LinkedIn Profile -­‐ Job Search Checklist.
  • Create Campus to Careers Profile to connect with APT Industry Partners.
  • Create Professional Blog/Twitter/Facebook Account.


Module 4: Cover Letters