Frequently Asked Questions

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Overview of Social Media & SMP for Kiwi Businesses

Q1|    What is Social Media?

Social media is a broad term used to describe a shift in traditional communication trends increasingly evident alongside changes in mainstream society. As the general public show greater acceptance + intergration of tools + technology brought to us from the virtual world, our realities + societies are having to change more + more to accommodate them.


In recent years, the enormous popularity of social networking sites (SNS), particularly + more recently the rapid rise of Facebook, have continued to rock the foundations of the traditional media world. While mass medias; such as tv, newspapers + radio, have for years been able to feed society whatever they deem worthy, in today's world, they have no where near the same amount of value.  


 In the modern world, especially in one where the majority of the population are connected through SNSs (75% of kiwis have a profile on Facebook), we all have a voice.



Q2|         Why do businesses need to consider Social Media?

Social Media is now clearly embedded in our daily lives and increasingly this is influencing and impacting businesses in ways that would have never been anticipated. As igovt has been launched (early 2010), it is already a reality that every Kiwi business will be required to at least register one business profile on the government social networking site. Regardless of whether your business is actively involved in social media campaigns, have a facebook business page or even if you have an outright ban on the use of such sites during work hours; the reality is that ignoring such mediums will increasingly be an irresponsible approach for the longevity of smooth business operations.


Q3|       What is a Social Media Policy?

A3|


Q4|        But we have an Internet Usage Policy and/or block the access to social networking sites in my business, so there is no need for a Social Media Policy, right?

Wrong! If you have an Internet Usage Policy or code of conduct which covers staffs online activities during work hours, we would like to congratulate you for taking the first step. But please be aware that it is just that... the first step!



Q5|       I can’t find anything!! I don’t know where to logon & can’t get to my emails!

Chances are you have incorrectly redirected by Google. .com is registered as a Google Apps Domain, which means you will find many of our services have a very simular URL to the regular google ones. If you do login under the Google version, don’t freak out! You haven’t lost your information, work, or documents/!
A register of



Below we have outlined for you this case with reference to the Wave service, the standard Google users version of Wave will not be continuing so it is important to make sure you access the assistNZ.com domain version. If you are trying to get to the login page and you see the page below titled, Google wave Labs- you have not arrived at the correct place, if you proceed to login, it will appear you have no data.

Instead, please correct your URL in the address bar to  http://wave.assistnz.com 



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